#meta ads

A conceptual illustration of a digital marketing funnel with data signals being captured by a server.

How to Build a Signal-First Funnel to Combat Top-of-Funnel Attribution Decay

Stop losing credit for early-stage discovery. This guide shows you how to implement server-side tracking and platform-specific signals to fix decaying top-of-funnel attribution.

By SMM Newsdesk · May 23, 2026 · 7 min read

A stylized illustration of Meta Ads Manager split between automated and manual targeting controls, titled 'The Hybrid Media Buying Blueprint'.

Paid Social·Opinion

Why Pure Advantage+ Shopping Campaigns Are Fatiguing: The Case for Meta Hybrid Manual Ad Sets

Relying 100% on Meta's fully automated Advantage+ Shopping Campaigns (ASC) is yielding diminishing returns due to creative fatigue and algorithmic audience clustering. We argue why media buyers must pivot to a hybrid model, reserving 30% of spend for manual targeting.

By SMM Newsdesk · May 20, 2026 · 8 min read