Latest News
Platform updates
Social Media Trends•9 min read
TikTok's 200% Brand Follower Boom: Emplifi's 2026 Report Unlocks Growth Tactics
Brands on TikTok saw median followers skyrocket 200% year-over-year, per Emplifi's new benchmark. With engagement at 27.6% and ad spend leading the pack, here's how marketers can tap into this explosive platform for real results.
Elena Vasquez•Feb 19, 2026
Creator Economy•8 min read
Snapchat's Creator Subscriptions: Revolutionizing Influencer Monetization in 2026
Snapchat's latest launch lets top creators charge $4.99-$19.99 monthly for exclusive content, tapping into a 24M-strong Snapchat+ base with 71% YoY growth. This shift promises deeper fan engagement and new avenues for brands to partner with influencers.
Maya Rodriguez•Feb 18, 2026
Social media trends
Social Media Trends•9 min read
TikTok's 200% Brand Follower Boom: Emplifi's 2026 Report Unlocks Growth Tactics
Brands on TikTok saw median followers skyrocket 200% year-over-year, per Emplifi's new benchmark. With engagement at 27.6% and ad spend leading the pack, here's how marketers can tap into this explosive platform for real results.
Elena Vasquez•Feb 19, 2026
Social Media Trends•8 min read
Rewriting Social Rules: Lo-Fi, Listening, and Joyful Sustainability in 2026
Social media's playbook is flipping in 2026 with lo-fi authenticity, proactive listening for growth, and sustainability that sparks joy. Discover how these trends boost engagement and what marketers need to do now.
Jenna Walsh•Feb 3, 2026
Creator economy
Social Media Trends•9 min read
TikTok's 200% Brand Follower Boom: Emplifi's 2026 Report Unlocks Growth Tactics
Brands on TikTok saw median followers skyrocket 200% year-over-year, per Emplifi's new benchmark. With engagement at 27.6% and ad spend leading the pack, here's how marketers can tap into this explosive platform for real results.
Elena Vasquez•Feb 19, 2026
Creator Economy•8 min read
PepsiCo's Flavor Swap: Creator-Led Chips Target Gen Z via TikTok Shop
PepsiCo launches its first creator-driven snack line, mashing up flavors with stars like Madison Beer and iShowSpeed. Dropping on TikTok Shop, it's a masterclass in social-first innovation that could redefine how brands engage young shoppers—68% of whom already buy directly from social platforms.
Riley Santos•Feb 19, 2026
Editor's Picks
TikTok's 200% Brand Follower Boom: Emplifi's 2026 Report Unlocks Growth Tactics
Elena Vasquez
PepsiCo's Flavor Swap: Creator-Led Chips Target Gen Z via TikTok Shop
Riley Santos
Snapchat's Creator Subscriptions: Revolutionizing Influencer Monetization in 2026
Maya Rodriguez
Rewriting Social Rules: Lo-Fi, Listening, and Joyful Sustainability in 2026
Jenna Walsh
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