Stop reporting on what happened last month. Learn how to integrate Sprout Social and Brandwatch into a predictive framework that identifies consumer sentiment shifts before they hit the mainstream.
By SMM Newsdesk · 16 hours ago · 7 min read
Also today
yesterday · 6 min
yesterday · 8 min
2 days ago · 7 min
The Feed
BreakingInstagram is rolling out a hard-reset feature for its recommendation engine, allowing users to purge their feeds. For brands, this shift turns algorithmic legacy into a liability, demanding a total rethink of retention strategy.
By SMM Newsdesk · yesterday · 6 min read
BreakingGoogle is moving specific Demand Gen campaigns on Discover to CPM billing on July 15. Learn how to audit your View-Through Conversion data and adjust bidding to prevent a margin collapse.
By SMM Newsdesk · yesterday · 8 min read
Social media SEO is evolving into Generative Engine Optimization (GEO). Learn the 'Next-Question' framework to ensure your brand's TikTok and Instagram content fuels AI search responses.
By SMM Newsdesk · 2 days ago · 7 min read
Facing tighter budgets and higher output demands? Discover the automation recipes saving social media teams 15+ hours a week through AI-driven content loops and community management.
By SMM Newsdesk · 2 days ago · 7 min read
Stop manual re-uploading. Learn how to leverage Buffer's API to construct a custom video distribution engine that automates multi-platform scheduling for TikTok, Instagram, and YouTube.
By SMM Newsdesk · 2 days ago · 6 min read
Stop applying Western CPMs to Jakarta and Kuala Lumpur. Our 2026 audit breaks down influencer marketing rates across TikTok, Instagram, and Xiaohongshu in SEA's high-growth corridors.
By SMM Newsdesk · 3 days ago · 8 min read
Meta's Advantage+ was supposed to make manual ad sets obsolete. Instead, a new 'automation gap' is costing brands double-digit ROAS. Here is why the best buyers are returning to manual overrides.
By SMM Newsdesk · 3 days ago · 7 min read
Analyzing the shift from 'QVC-on-a-phone' to high-production social commerce, we break down the costs, conversion benchmarks, and agency skill sets required for the next era of TikTok Shop.
By SMM Newsdesk · May 25, 2026 · 7 min read
Referral traffic is dying as platforms prioritize in-app retention. Learn how to use Brandwatch sentiment clusters and incrementality testing to prove value to CMOs who still think in 'clicks'.
By SMM Newsdesk · May 24, 2026 · 7 min read
By section
May 24, 2026 · 8 min
May 23, 2026
May 17, 2026
May 14, 2026
Algorithm changes, ad-product launches, and the data behind them — distilled to a five-minute read. Join 12,000+ marketers who read every issue.
Join the brief
No spam. Unsubscribe anytime.
Browse by section
