Latest News
Platform updates
Platform Updates•8 min read
TikTok's US Ownership Switch Sparks 150% Uninstall Surge: Marketer Alert
TikTok's new American owners faced immediate chaos with outages and censorship accusations, leading to a 150% jump in app deletions. What does this mean for brands relying on the platform's 170 million US users and booming ad revenue?
Avery Thompson•Feb 2, 2026
AI Marketing•8 min read
AI-Native Platforms Boom: Marketers' Guide to Vibes, Sora and Beyond in 2026
As AI-generated content overtakes human creations on social feeds, new platforms like Meta's Vibes and OpenAI's Sora are redefining engagement. Discover the stats, challenges, and strategies marketers can't ignore this year.
Cameron Blake•Feb 1, 2026
Social media trends
Social Media Trends•8 min read
Rewriting Social Rules: Lo-Fi, Listening, and Joyful Sustainability in 2026
Social media's playbook is flipping in 2026 with lo-fi authenticity, proactive listening for growth, and sustainability that sparks joy. Discover how these trends boost engagement and what marketers need to do now.
Jenna Walsh•Feb 3, 2026
Creator Economy•8 min read
India's Budget 2026 Sparks Creator Boom with 15,000 Labs: Marketer Wins Await
With Rs 250 crore for content creator labs in schools and colleges, India's Union Budget 2026 is set to unleash a wave of skilled talent. Brands eyeing the $1 trillion opportunity should prepare for fresh influencer partnerships and authentic campaigns.
Priya Sharma•Feb 2, 2026
Creator economy
Creator Economy•8 min read
India's Budget 2026 Sparks Creator Boom with 15,000 Labs: Marketer Wins Await
With Rs 250 crore for content creator labs in schools and colleges, India's Union Budget 2026 is set to unleash a wave of skilled talent. Brands eyeing the $1 trillion opportunity should prepare for fresh influencer partnerships and authentic campaigns.
Priya Sharma•Feb 2, 2026
Creator Economy•8 min read
TikTok Live Fest 2026: Unlocking Brand Wins with Live Creator Magic
TikTok's Live Fest hits Las Vegas on Feb 12, hosted by Keke Palmer and headlined by Demi Lovato. This creator extravaganza offers brands fresh ways to engage audiences through live streaming—think sponsorships, shoppable moments, and viral collaborations that could boost engagement by 5x.
Brooklyn Hayes•Feb 2, 2026
Editor's Picks
Rewriting Social Rules: Lo-Fi, Listening, and Joyful Sustainability in 2026
Jenna Walsh
India's Budget 2026 Sparks Creator Boom with 15,000 Labs: Marketer Wins Await
Priya Sharma
TikTok Live Fest 2026: Unlocking Brand Wins with Live Creator Magic
Brooklyn Hayes
TikTok's US Ownership Switch Sparks 150% Uninstall Surge: Marketer Alert
Avery Thompson
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