Latest News
Platform updates
Social Commerce•8 min read
Ulta Beauty's TikTok Shop Launch Sparks 11.8% Sales Surge for Marketers
Ulta Beauty makes history as the first beauty retailer on TikTok Shop, fueling an 11.8% net sales jump. Explore how this bold social commerce move reshapes discovery and sales for brands chasing Gen Z dollars.
Lila Harper•Apr 4, 2026
Platform Updates•8 min read
Snapchat's Sponsored Snaps and Promoted Places Revolutionize Gen Z Targeting
Snapchat's latest ad innovations, Sponsored Snaps and Promoted Places, are set to transform how brands engage young users. With location-based boosts and direct inbox messaging, marketers gain powerful tools to drive foot traffic and conversions among Gen Z.
Jordan Patel•Apr 3, 2026
Social media trends
Social Media Trends•8 min read
Buffer's 2026 Report: Social Engagement Slips – Marketers' Playbook to Rebound
Buffer's deep dive into 52 million posts shows engagement rates dropping on Instagram, LinkedIn, and Threads despite rising activity. Uncover the data, expert takes, and proven tactics to revitalize your campaigns and connect authentically.
Evan Caldwell•Apr 5, 2026
AR Marketing•9 min read
Snapchat's AI-AR Lens Revolution: 45% Engagement Surge for Gen Z Marketers
Snapchat's new AI-powered AR tools in Lens Studio are transforming how brands connect with Gen Z, delivering 45% higher engagement through immersive experiences. Explore the updates, data, and strategies marketers can't ignore.
Lila Patel•Apr 5, 2026
Creator economy
Creator Economy•9 min read
UK MPs Demand Creator Economy Recognition: Boost for Marketers in 2026
A cross-party push in UK Parliament seeks official status for the £2.2B creator sector, unlocking support and reshaping influencer partnerships. Discover the implications for brands navigating this evolving digital landscape.
Liam Hartley•Apr 5, 2026
Social Media Trends•8 min read
TikTok's Search Takeover: 49% of Users Ditching Google – What Marketers Must Do Now
TikTok isn't just for dances anymore—49% of U.S. consumers now use it as their primary search engine, up from 41% in 2024. This shift is reshaping discovery for brands. Learn how to adapt your strategies for massive visibility gains.
Lila Moreno•Mar 23, 2026
Editor's Picks
Buffer's 2026 Report: Social Engagement Slips – Marketers' Playbook to Rebound
Evan Caldwell
UK MPs Demand Creator Economy Recognition: Boost for Marketers in 2026
Liam Hartley
Snapchat's AI-AR Lens Revolution: 45% Engagement Surge for Gen Z Marketers
Lila Patel
Ulta Beauty's TikTok Shop Launch Sparks 11.8% Sales Surge for Marketers
Lila Harper
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