As search shifts from blue links to generative answers, traditional SERP tracking is becoming obsolete. We define the new gold standard: Citation Share.
By SMM Newsdesk · 7 hours ago · 7 min read
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The Feed
BreakingMicrosoft’s appointment of LinkedIn veteran Matt Derella to lead Microsoft Advertising signals a massive shift toward a unified B2B data stack. Here is how your Q3 campaign planning should change.
By SMM Newsdesk · 15 hours ago · 7 min read
Ditch expensive, rigid reporting platforms. Learn how to use Anthropic's Claude Code to query the GSC API and build bespoke, agentic SEO dashboards that visualize the data that actually moves the needle.
By SMM Newsdesk · 23 hours ago · 7 min read
Threads is no longer an experimental alternative. Discover the 7 tactical plays B2B brands are using to drive low-cost organic conversions and feed AI search engines.
By SMM Newsdesk · yesterday · 8 min read
Move beyond reactive DM management. Learn how to configure a real-time social listening dashboard to catch sentiment shifts and brand crises before they escalate.
By SMM Newsdesk · yesterday · 10 min read
TikTok and Tubi's joint creator program signals a structural shift in how short-form stars transition to streaming TV, introducing complex licensing and CTV ad challenges.
By SMM Newsdesk · yesterday · 9 min read
Relying 100% on Meta's fully automated Advantage+ Shopping Campaigns (ASC) is yielding diminishing returns due to creative fatigue and algorithmic audience clustering. We argue why media buyers must pivot to a hybrid model, reserving 30% of spend for manual targeting.
By SMM Newsdesk · yesterday · 8 min read
SEO as we know it is fading. Move past the LLM hype with a 5-layer framework for measuring brand citations in AI responses and mapping them to revenue.
By SMM Newsdesk · yesterday · 8 min read
Google's latest documentation on generative search features makes one thing clear: Answer Engine Optimization isn't a new discipline—it's just good SEO rebranded for the AI era.
By SMM Newsdesk · 2 days ago · 7 min read
Political spending is shifting from TV to localized creator networks, bypassing traditional disclosure rules. We analyze the measurement gap and what it means for brand safety.
By SMM Newsdesk · 2 days ago · 7 min read
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