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Platform updates
Instagram Rolls Out Story Comments: 21% Engagement Surge for Marketers
Instagram's new comments on Stories feature is live, unlocking deeper user interactions and algorithm favoritism. With data showing 21% higher engagement from replies, here's how brands can capitalize on this for better reach and conversions.
TikTok's 200% Brand Follower Boom: Emplifi's 2026 Report Unlocks Growth Tactics
Brands on TikTok saw median followers skyrocket 200% year-over-year, per Emplifi's new benchmark. With engagement at 27.6% and ad spend leading the pack, here's how marketers can tap into this explosive platform for real results.
Social media trends
Germany's CDU Proposes 14+ Social Media Age Limit: Marketers' Playbook for Compliance
Germany's ruling conservatives want to bar kids under 14 from platforms like TikTok and Instagram. With 25% of young users affected, this could slash youth ad targeting—explore strategies to pivot without losing reach.
Russia's Full Meta Ban: Strategies for Marketers Facing Platform Lockouts in 2026
Russia's complete block on Facebook, Instagram, and WhatsApp disrupts access for 70M+ users, forcing global brands to rethink strategies. Learn how to pivot to local alternatives and maintain ROI in restricted markets.
Creator economy
ANA Study: Influencer Agencies Claim 30% Commissions Amid Rising Spends in 2026
A fresh ANA report uncovers that influencer marketing agencies are pocketing 30% commissions on average, even as U.S. spends hit $12.7 billion this year. With transparency gaps persisting, here's how marketers can safeguard their budgets and boost ROI.
TikTok's 200% Brand Follower Boom: Emplifi's 2026 Report Unlocks Growth Tactics
Brands on TikTok saw median followers skyrocket 200% year-over-year, per Emplifi's new benchmark. With engagement at 27.6% and ad spend leading the pack, here's how marketers can tap into this explosive platform for real results.
Editor's Picks
Germany's CDU Proposes 14+ Social Media Age Limit: Marketers' Playbook for Compliance
Felix Hartmann
ANA Study: Influencer Agencies Claim 30% Commissions Amid Rising Spends in 2026
Evan Patel
Instagram Rolls Out Story Comments: 21% Engagement Surge for Marketers
Lucas Bennett
ChatGPT's Ad Era Begins: Expedia's Spots Signal Shift in AI Marketing
Noah Keller
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