Platform updates
Platform Updates•8 min read
Instagram Rolls Out Story Comments: 21% Engagement Surge for Marketers
Instagram's new comments on Stories feature is live, unlocking deeper user interactions and algorithm favoritism. With data showing 21% higher engagement from replies, here's how brands can capitalize on this for better reach and conversions.
Lucas Bennett•Feb 21, 2026
Social Media Trends•9 min read
TikTok's 200% Brand Follower Boom: Emplifi's 2026 Report Unlocks Growth Tactics
Brands on TikTok saw median followers skyrocket 200% year-over-year, per Emplifi's new benchmark. With engagement at 27.6% and ad spend leading the pack, here's how marketers can tap into this explosive platform for real results.
Elena Vasquez•Feb 19, 2026
Social media trends
Regulatory Changes•8 min read
Landmark LA Social Media Addiction Trial: Risks for Marketers in 2026
A high-stakes trial in Los Angeles accuses Meta and Google of designing addictive platforms for kids, with Zuckerberg testifying. This could force design changes that hit engagement metrics—here's how marketers prepare for the fallout.
Victoria Lang•Feb 22, 2026
Regulatory Changes•8 min read
Germany's CDU Proposes 14+ Social Media Age Limit: Marketers' Playbook for Compliance
Germany's ruling conservatives want to bar kids under 14 from platforms like TikTok and Instagram. With 25% of young users affected, this could slash youth ad targeting—explore strategies to pivot without losing reach.
Felix Hartmann•Feb 21, 2026
Creator economy
Influencer Strategies•8 min read
ANA Study: Influencer Agencies Claim 30% Commissions Amid Rising Spends in 2026
A fresh ANA report uncovers that influencer marketing agencies are pocketing 30% commissions on average, even as U.S. spends hit $12.7 billion this year. With transparency gaps persisting, here's how marketers can safeguard their budgets and boost ROI.
Evan Patel•Feb 21, 2026
Social Media Trends•9 min read
TikTok's 200% Brand Follower Boom: Emplifi's 2026 Report Unlocks Growth Tactics
Brands on TikTok saw median followers skyrocket 200% year-over-year, per Emplifi's new benchmark. With engagement at 27.6% and ad spend leading the pack, here's how marketers can tap into this explosive platform for real results.
Elena Vasquez•Feb 19, 2026
Editor's Picks
Landmark LA Social Media Addiction Trial: Risks for Marketers in 2026
Victoria Lang
TikTok's Smart+ Suite Expansion: AI Tools Driving 42% Ad Adoption in 2026
Sebastian Kline
Meta's Manus AI Enters Ads Manager: Automating Ad Workflows for 2026 Gains
Griffin Morales
Germany's CDU Proposes 14+ Social Media Age Limit: Marketers' Playbook for Compliance
Felix Hartmann
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