Latest News
Platform updates
Creator Economy•8 min read
Snapchat's Creator Subscriptions: Revolutionizing Influencer Monetization in 2026
Snapchat's latest launch lets top creators charge $4.99-$19.99 monthly for exclusive content, tapping into a 24M-strong Snapchat+ base with 71% YoY growth. This shift promises deeper fan engagement and new avenues for brands to partner with influencers.
Maya Rodriguez•Feb 18, 2026
Platform Updates•8 min read
TikTok's US Ownership Switch Sparks 150% Uninstall Surge: Marketer Alert
TikTok's new American owners faced immediate chaos with outages and censorship accusations, leading to a 150% jump in app deletions. What does this mean for brands relying on the platform's 170 million US users and booming ad revenue?
Avery Thompson•Feb 2, 2026
Social media trends
Social Media Trends•8 min read
Rewriting Social Rules: Lo-Fi, Listening, and Joyful Sustainability in 2026
Social media's playbook is flipping in 2026 with lo-fi authenticity, proactive listening for growth, and sustainability that sparks joy. Discover how these trends boost engagement and what marketers need to do now.
Jenna Walsh•Feb 3, 2026
Platform Updates•8 min read
TikTok's US Ownership Switch Sparks 150% Uninstall Surge: Marketer Alert
TikTok's new American owners faced immediate chaos with outages and censorship accusations, leading to a 150% jump in app deletions. What does this mean for brands relying on the platform's 170 million US users and booming ad revenue?
Avery Thompson•Feb 2, 2026
Creator economy
Creator Economy•8 min read
Snapchat's Creator Subscriptions: Revolutionizing Influencer Monetization in 2026
Snapchat's latest launch lets top creators charge $4.99-$19.99 monthly for exclusive content, tapping into a 24M-strong Snapchat+ base with 71% YoY growth. This shift promises deeper fan engagement and new avenues for brands to partner with influencers.
Maya Rodriguez•Feb 18, 2026
Creator Economy•8 min read
TikTok Live Fest 2026: Unlocking Brand Wins with Live Creator Magic
TikTok's Live Fest hits Las Vegas on Feb 12, hosted by Keke Palmer and headlined by Demi Lovato. This creator extravaganza offers brands fresh ways to engage audiences through live streaming—think sponsorships, shoppable moments, and viral collaborations that could boost engagement by 5x.
Brooklyn Hayes•Feb 2, 2026
Editor's Picks
Snapchat's Creator Subscriptions: Revolutionizing Influencer Monetization in 2026
Maya Rodriguez
Rewriting Social Rules: Lo-Fi, Listening, and Joyful Sustainability in 2026
Jenna Walsh
TikTok Live Fest 2026: Unlocking Brand Wins with Live Creator Magic
Brooklyn Hayes
TikTok's US Ownership Switch Sparks 150% Uninstall Surge: Marketer Alert
Avery Thompson
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