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#google ads

A 3D gold coin labeled CPC and CPM being split by a laser, representing the Google Demand Gen billing shift.

Google Demand Gen Billing Shift: How to Protect Your Margins During the CPC-to-CPM July Migration

Google is moving specific Demand Gen campaigns on Discover to CPM billing on July 15. Learn how to audit your View-Through Conversion data and adjust bidding to prevent a margin collapse.

By SMM Newsdesk · yesterday · 8 min read

An artistic representation of the conflict between traditional creative and modern performance data.

Paid Social·Opinion

The Ego Trap: Why Ignoring PPC Performance Data Is a Fatal Strategy for Brands

When brand vanity overrides hard performance data, PPC effectiveness craters. We analyze Dean Kadi's recent warnings on data-driven strategy and the high cost of ignoring the math.

By SMM Newsdesk · May 18, 2026 · 5 min read

A conceptual illustration of a data bridge connecting a CRM to Google Ads, symbolizing the migration to the Data Manager API.

Breaking

Paid Social·How-To

The Death of the Search API: Moving Your Offline Conversion Tracking to Data Manager by June

Google is deprecating legacy offline conversion imports via the Google Ads API. Learn how to migrate your CRM-to-ads pipeline to the new Data Manager API before the June deadline.

By SMM Newsdesk · May 16, 2026 · 7 min read

A conceptual illustration showing a magnifying glass transforming blurred data into the word 'INTENT', representing Google's shift in reporting.

Paid Search·Explainer

The Interpreted Intent Gap: Decoding Google’s New Search Query Reporting

Google is shifting Ads reporting from literal search terms to 'interpreted intent' for AI Overviews and Lens. Here is how to manage the visibility loss and protect your negative keyword strategy.

By SMM Newsdesk · May 14, 2026 · 7 min read