Section

Analytics

Metrics that matter, dashboards, and reading the data correctly.

A conceptual illustration of a digital marketing funnel with data signals being captured by a server.

How to Build a Signal-First Funnel to Combat Top-of-Funnel Attribution Decay

Stop losing credit for early-stage discovery. This guide shows you how to implement server-side tracking and platform-specific signals to fix decaying top-of-funnel attribution.

By SMM Newsdesk · May 23, 2026 · 7 min read

Editorial illustration showing social media icons being analyzed for deeper business value.

Strategy·How-To

The 2026 Guide to Social Media Measurement: Moving Beyond Vanity Metrics to Incrementality

Likes and shares are decoupling from revenue. Learn how to implement incrementality testing and Media Mix Modeling (MMM) to prove the real ROI of your social spend.

By SMM Newsdesk · May 22, 2026 · 7 min read