165 articles
Retail Media's Meteoric Rise: Surpassing TV Ad Spend in 2026?
industry7 min read

Retail Media's Meteoric Rise: Surpassing TV Ad Spend in 2026?

Retail media ad investment is projected to outpace linear and streaming TV by 2026. Dive into the data behind this explosive growth and what it means for marketers.

Samantha Chen

November 11, 2025

Meta's GEM AI Offers a Glimpse into Generative Ads Future
platforms8 min read

Meta's GEM AI Offers a Glimpse into Generative Ads Future

Meta's new Generative Ads Model (GEM) promises to revolutionize ad creation. We dive into its potential and impact on marketers.

Isabelle Moreau

November 11, 2025

AI is Stealing Search Traffic: Publishers Fight Back with LLM Optimization
industry7 min read

AI is Stealing Search Traffic: Publishers Fight Back with LLM Optimization

AI-generated search results are impacting publisher traffic. Learn how LLM optimization can help your content get cited and seen.

Jasper Kilmer

November 11, 2025

AI Detection's Crucial Role in Verifying Content Authenticity
industry6 min read

AI Detection's Crucial Role in Verifying Content Authenticity

As AI-generated content explodes, AI detection tools emerge as vital for accuracy, accountability, and trust in journalism and marketing.

Eleanor Vance

November 11, 2025

Google AI Opal Sparks Controversy: Content Scalability vs. SEO Integrity
industry8 min read

Google AI Opal Sparks Controversy: Content Scalability vs. SEO Integrity

Google's new Opal AI tool promises scalable, optimized content creation, but is it a game-changer or a threat to SEO best practices? Dive into the debate.

Penelope Davies

November 11, 2025

AI Detection's Rising Role in Journalism: Accuracy or Obstacle?
industry7 min read

AI Detection's Rising Role in Journalism: Accuracy or Obstacle?

As AI-generated content floods the internet, AI detection tools are crucial for journalistic integrity. But are they a safeguard or a hurdle?

Eleanor Vance

November 11, 2025

Google's Opal AI: Scalable Content or SEO Minefield?
industry7 min read

Google's Opal AI: Scalable Content or SEO Minefield?

Google's new Opal AI tool promises scalable, optimized content creation, but is it a game-changer or a risk to SEO integrity? We break down the implications.

Samuel Greene

November 11, 2025

Amazon Ads, iHeartMedia Expand Audio Programmatic for Marketers
industry5 min read

Amazon Ads, iHeartMedia Expand Audio Programmatic for Marketers

Amazon Ads and iHeartMedia deepen their partnership with a new programmatic audio offering via Amazon DSP, unlocking iHeart's streaming audio inventory for advertisers.

Adrian Miles

November 11, 2025

Google's Opal AI: Content Optimization at Scale?
industry5 min read

Google's Opal AI: Content Optimization at Scale?

Google's recent promotion of its Opal AI tool has SEOs and content creators buzzing. Does 'optimized content at scale' align with search guidelines?

Maya Sharma

November 11, 2025

Meta's GEM AI: Is Generative Ads Model Revolutionizing Ad Creation?
platforms8 min read

Meta's GEM AI: Is Generative Ads Model Revolutionizing Ad Creation?

Meta's new Generative Ads Model (GEM) is changing ad creation. Discover how this AI innovation impacts personalization and efficiency for advertisers.

Isabelle Moreau

November 11, 2025

Discord Unveils Marketing Hub for Brands, Sparking 35% Engagement Surge in Gen Z Communities
platforms8 min read

Discord Unveils Marketing Hub for Brands, Sparking 35% Engagement Surge in Gen Z Communities

Discord just launched its Marketing Hub, letting brands dive into server communities with tailored ads and events. Early adopters report a 35% jump in engagement—here's how this changes the game for reaching Gen Z.

Harper Kline

November 10, 2025

X's Grok AI Ad Targeting Update Delivers 28% Engagement Lift for Marketers
platforms8 min read

X's Grok AI Ad Targeting Update Delivers 28% Engagement Lift for Marketers

X (formerly Twitter) just integrated Grok AI into its ad platform, promising smarter targeting and a reported 28% jump in user engagement. Discover how this could reshape your real-time campaigns and what brands need to test right away.

Evan Torres

November 10, 2025