Mergers and acquisitions in the creator economy jumped 17% last year, with 2026 poised for even bigger deals. Discover how this consolidation affects brand partnerships and strategies for social media marketers.
Ethan Caldwell
January 13, 2026
Pinterest's $300M buyout of tvScientific integrates connected TV ads into its platform, promising measurable results like social campaigns. Discover how this boosts ROI for visual brands in 2026.
Riley Donovan
January 12, 2026
A fresh guide from The AI Rights Project shows creators how to block their content from AI training on key platforms. Here's why this shift matters for marketers building partnerships in a $190bn creator economy.
Olivia Grant
January 12, 2026
Google's Universal Commerce Protocol promises to streamline AI-driven shopping, with early data showing massive traffic boosts from generative AI. Marketers, here's how to integrate this open standard into your strategies for higher conversions and personalized campaigns.
Mia Chen
January 12, 2026
As the oldest Gen Alpha members turn 16 this year, brands face a tech-savvy generation craving authenticity and community. Discover how to engage them on social platforms with values-driven content and co-creation tactics that boost loyalty and sales.
Sasha Rivera
January 11, 2026
Google's latest AI tool lets shoppers virtually try on clothes across billions of listings in the UK and India. With reports of 20% higher conversions and slashed returns, here's how this changes social commerce for brands in 2026.
Taylor Jenkins
January 11, 2026
Influencer marketing hits $40B in 2026, but one-off deals are out. Discover six expert-predicted shifts toward long-term partnerships, AI tools, and offline authenticity that savvy marketers need to master for better ROI.
Aria Bennett
January 11, 2026
Snapchat just launched interactive AR filters enabling virtual product try-ons with instant buys, showing 30% higher engagement in tests. Marketers, this could redefine social commerce strategies overnight.
Casey Mitchell
January 10, 2026
TikTok is eliminating its Custom Identity option for ads, pushing marketers toward verified profiles and the F.I.R.S.T. framework. Early data shows 59% of brands cutting CPA by 10% or more—here's how to adapt and thrive.
Blake Thornton
January 10, 2026
FIFA taps TikTok as its first preferred platform for World Cup 2026 coverage, promising live streams, creator hubs, and billions in views. Here's how marketers can score big with targeted ads and influencer collabs during the global event.
Connor Hayes
January 10, 2026
Instacart just dropped its Data Hub at CES 2026, a clean room that merges CPG data with grocery signals for sharper targeting and privacy-safe measurement. Marketers, this could boost your omnichannel ROI—dive into the details.
Evan Whitaker
January 9, 2026
Meta's Meta Verified service now spans over 50 countries on Facebook and Instagram, offering verification badges and priority support. With scam ads dropping 29% in tested markets, marketers face new opportunities—and challenges—in building trust. Explore the stats, expert views, and strategies to leverage this shift.
Jordan Patel
January 9, 2026