Browse all articles from SMM News
Instagram's latest update lets English-speaking users tweak their feeds directly, raising questions for brands on visibility. Learn how this personalization wave changes the game and what strategies will keep your content thriving.
Just hours ago, TikTok's U.S. data center failure disrupted ad campaigns nationwide, highlighting the dangers of over-reliance on volatile platforms. Discover the impacts, expert insights, and strategies to safeguard your marketing efforts.
TikTok Shop is exploding with $23.41 billion in projected US sales for 2026, surpassing retail giants like Target. Learn how this shift demands new marketing tactics, from creator partnerships to viral video strategies, to capture Gen Z shoppers.
Meta kicks off tests for paid subscriptions on Instagram, Facebook, and WhatsApp, promising ad-free feeds and AI perks. Marketers, here's how to adapt your campaigns amid this revenue pivot.
Mergers and acquisitions in the creator economy jumped 17% last year, with 2026 poised for even bigger deals. Discover how this consolidation affects brand partnerships and strategies for social media marketers.
Pinterest's $300M buyout of tvScientific integrates connected TV ads into its platform, promising measurable results like social campaigns. Discover how this boosts ROI for visual brands in 2026.
A fresh guide from The AI Rights Project shows creators how to block their content from AI training on key platforms. Here's why this shift matters for marketers building partnerships in a $190bn creator economy.
Google's Universal Commerce Protocol promises to streamline AI-driven shopping, with early data showing massive traffic boosts from generative AI. Marketers, here's how to integrate this open standard into your strategies for higher conversions and personalized campaigns.
As the oldest Gen Alpha members turn 16 this year, brands face a tech-savvy generation craving authenticity and community. Discover how to engage them on social platforms with values-driven content and co-creation tactics that boost loyalty and sales.
Google's latest AI tool lets shoppers virtually try on clothes across billions of listings in the UK and India. With reports of 20% higher conversions and slashed returns, here's how this changes social commerce for brands in 2026.
Influencer marketing hits $40B in 2026, but one-off deals are out. Discover six expert-predicted shifts toward long-term partnerships, AI tools, and offline authenticity that savvy marketers need to master for better ROI.
Snapchat just launched interactive AR filters enabling virtual product try-ons with instant buys, showing 30% higher engagement in tests. Marketers, this could redefine social commerce strategies overnight.
