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Showing results for "Meta"

Meta's Creator Commerce Hub Sparks 73% Migration from Traditional Social Commerce
industry5 min read

Meta's Creator Commerce Hub Sparks 73% Migration from Traditional Social Commerce

Meta's Creator Commerce Hub sparks massive platform migration as 73% of marketers abandon traditional social commerce for creator-driven marketplaces with 3.2x higher engagement rates.

Amanda Foster

November 16, 2025

OpenAI's Sora and Meta Vibes Trigger AI Video Marketing Revolution as 67% of Brands Plan 2026 Adoption
platforms8 min read

OpenAI's Sora and Meta Vibes Trigger AI Video Marketing Revolution as 67% of Brands Plan 2026 Adoption

Major platforms launch AI video tools reshaping content creation. Brands rush to adopt synthetic media as creator economy faces disruption and marketing budgets shift toward automated production.

Maya Patel

November 17, 2025

Instagram Tests AI Photo Generation: Marketers Navigate New Creative Landscape
platforms8 min read

Instagram Tests AI Photo Generation: Marketers Navigate New Creative Landscape

Meta's experimental AI photo feature launches beta testing, reshaping how brands approach visual content creation while raising authenticity questions

Amanda Foster

November 12, 2025

Creator Ads Crush Brand Ads with 4x Higher CTR in 2025 Marketing War
creators8 min read

Creator Ads Crush Brand Ads with 4x Higher CTR in 2025 Marketing War

New data reveals creator-driven advertising has overtaken traditional media for the first time, with 4x higher click-through rates transforming how brands reach audiences in 2025.

Sarah Mitchell

November 21, 2025

CTV Breaks Social's Performance Ceiling as Marketers Chase Fresh Reach in 2026
industry8 min read

CTV Breaks Social's Performance Ceiling as Marketers Chase Fresh Reach in 2026

Rising CPMs and algorithmic volatility push brands toward connected TV as CTV delivers measurable outcomes and higher emotional lift than social platforms.

Gadjo Sevilla

November 21, 2025

WARC's Marketer's Toolkit 2026: Five Disruptions Reshaping Global Marketing
industry9 min read

WARC's Marketer's Toolkit 2026: Five Disruptions Reshaping Global Marketing

WARC unveils critical 2026 marketing disruptions: from the vanishing middle market to AI-driven zero-click journeys reshaping brand strategies worldwide.

Zara Washington

November 18, 2025

The 32% Budget Shift: How AI Disrupted the $47B Agency Industry
industry9 min read

The 32% Budget Shift: How AI Disrupted the $47B Agency Industry

Brand budget analysis reveals massive 32% drop in traditional social media agency allocation as AI tools and creator partnerships reshape the entire industry landscape

Jason Wilder

November 17, 2025

Creator Marketing Investment Surge: 61% of Marketers Double Down for 2026
creators9 min read

Creator Marketing Investment Surge: 61% of Marketers Double Down for 2026

New research reveals 61% of marketers plan to increase creator marketing spend in 2026, marking a strategic shift toward authentic brand partnerships as traditional advertising struggles with engagement.

Casey Morrison

November 15, 2025

Digital Marketing Revolution 2026: $4.9T Economy Impact on Social Media Marketing
industry8 min read

Digital Marketing Revolution 2026: $4.9T Economy Impact on Social Media Marketing

The $4.9T digital economy revolution is reshaping social media marketing—why 2026 won't be about bigger budgets but smarter algorithms.

Samuel Greene

November 13, 2025

AI-Generated Ads Hit Consumer Trust Wall: New Study Reveals Purchase Intent Plummets
industry8 min read

AI-Generated Ads Hit Consumer Trust Wall: New Study Reveals Purchase Intent Plummets

Kantar research shows consumers react 47% more negatively to AI-generated ads, sparking major concerns for brands scaling generative creative without transparency.

Marcus Chen

November 12, 2025