Browse all articles from SMM News
Brands on TikTok saw median followers skyrocket 200% year-over-year, per Emplifi's new benchmark. With engagement at 27.6% and ad spend leading the pack, here's how marketers can tap into this explosive platform for real results.
PepsiCo launches its first creator-driven snack line, mashing up flavors with stars like Madison Beer and iShowSpeed. Dropping on TikTok Shop, it's a masterclass in social-first innovation that could redefine how brands engage young shoppers—68% of whom already buy directly from social platforms.
Snapchat's latest launch lets top creators charge $4.99-$19.99 monthly for exclusive content, tapping into a 24M-strong Snapchat+ base with 71% YoY growth. This shift promises deeper fan engagement and new avenues for brands to partner with influencers.
Social media's playbook is flipping in 2026 with lo-fi authenticity, proactive listening for growth, and sustainability that sparks joy. Discover how these trends boost engagement and what marketers need to do now.
TikTok's Live Fest hits Las Vegas on Feb 12, hosted by Keke Palmer and headlined by Demi Lovato. This creator extravaganza offers brands fresh ways to engage audiences through live streaming—think sponsorships, shoppable moments, and viral collaborations that could boost engagement by 5x.
TikTok's new American owners faced immediate chaos with outages and censorship accusations, leading to a 150% jump in app deletions. What does this mean for brands relying on the platform's 170 million US users and booming ad revenue?
As AI-generated content overtakes human creations on social feeds, new platforms like Meta's Vibes and OpenAI's Sora are redefining engagement. Discover the stats, challenges, and strategies marketers can't ignore this year.
TikTok's new US joint venture secures data and algorithms, dodging a potential ban. With 200M users and $14.5B in projected ad revenue, marketers gain stability but face algorithm tweaks—here's how to adapt.
Meta's fresh AI updates to Partnership Ads Hub are transforming how brands collaborate with creators, delivering 19% lower costs per acquisition and 13% higher click-through rates. This guide breaks down the features, stats, and strategies marketers need to leverage authentic content at scale.
YouTube's bold move to integrate live streaming into Shorts could spike engagement by 25% for creators and brands. This update blends short-form virality with interactive broadcasts—here's how marketers can capitalize on it right now.
X is rolling out tests for in-stream paid promotion tags, ditching clunky #ad hashtags for seamless disclosures. This could transform how marketers build trust and run influencer campaigns—here's the breakdown.
Meta's fresh tools for Reels and Threads let brands insert ads into viral cultural waves, delivering up to 25% engagement spikes. Learn how to turn fleeting trends into lasting brand loyalty.
