166 articles
Virginia's 1-Hour Social Media Cap for Minors: Shaking Up Youth Marketing in 2026
Regulatory Changes8 min read

Virginia's 1-Hour Social Media Cap for Minors: Shaking Up Youth Marketing in 2026

Effective January 1, 2026, Virginia's new law restricts social media use for under-16s to one hour daily, forcing brands to rethink youth engagement strategies amid $11B in ad revenue at stake. Here's how marketers can adapt.

Riley Donovan

January 2, 2026

X's Dedicated Video Tab Launch: Boosting Engagement Amid TikTok Turmoil
Platform Updates8 min read

X's Dedicated Video Tab Launch: Boosting Engagement Amid TikTok Turmoil

With X unveiling a TikTok-style video tab amid ongoing platform rivalries, daily video views hit 8 billion. Marketers, here's how to capitalize on this shift for better reach and conversions in 2026.

Mia Thompson

January 2, 2026

Google's Social Channels Feature in Search Console: Revolutionizing Marketer Analytics
Platform Analytics8 min read

Google's Social Channels Feature in Search Console: Revolutionizing Marketer Analytics

Google's latest Search Console update integrates social channel performance, offering marketers a unified view of SEO and social impact. Early insights suggest up to 25% better optimization opportunities—here's how to leverage it.

Olivia Grant

January 1, 2026

Follower Counts Fade: How Algorithms Are Redefining Creator Success in 2026
Creator Economy8 min read

Follower Counts Fade: How Algorithms Are Redefining Creator Success in 2026

Algorithms have sidelined follower numbers, making trust the real currency for creators and brands. With a 21% trust surge, discover strategies to connect authentically amid AI chaos.

Jordan Hale

January 1, 2026

2026 Signals End of Honeymoon for Creator Content and GenAI: Brands Push for ROI Accountability
Creator Economy8 min read

2026 Signals End of Honeymoon for Creator Content and GenAI: Brands Push for ROI Accountability

The buzz around creator campaigns and AI-generated ads is cooling fast in 2026. With brands demanding standardized metrics and facing new regulations, marketers need to rethink strategies to ensure real returns—explore the shifts and how to navigate them.

Taylor Voss

January 1, 2026

Meta's Instagram Teen Addiction Lawsuit: 40 States Sue Over Youth Harm in 2025
Regulatory Changes8 min read

Meta's Instagram Teen Addiction Lawsuit: 40 States Sue Over Youth Harm in 2025

Over 40 states have sued Meta, alleging Instagram addicts teens for profit and harms their well-being. With teen sign-ups down 30%, discover the stats, strategies, and how marketers can adapt amid rising regulatory scrutiny.

Samantha Reed

December 31, 2025

TikTok's Voice-Activated Shopping Test: 40% Faster Checkouts for Brands
Social Commerce8 min read

TikTok's Voice-Activated Shopping Test: 40% Faster Checkouts for Brands

TikTok's latest beta lets users buy with voice commands, cutting purchase times dramatically. Marketers, this could redefine how brands drive impulse buys in short-form video—here's the scoop on early wins and strategies.

Victoria Lang

December 31, 2025

Instagram's Reels-First Layout Test: Reshaping Brand Video Strategies in 2025
Platform Updates8 min read

Instagram's Reels-First Layout Test: Reshaping Brand Video Strategies in 2025

Instagram's bold test of a Reels-centric home screen could supercharge short-form video discovery. With 140 billion daily views already, brands ignoring this shift risk losing 35% in reach—here's how to adapt.

Gabriel Torres

December 31, 2025

YouTube Shorts Drowns in 54% AI Slop and Brainrot: Marketers' Wake-Up Call
AI Marketing9 min read

YouTube Shorts Drowns in 54% AI Slop and Brainrot: Marketers' Wake-Up Call

A new study reveals over half of YouTube Shorts feeds for new users are low-quality AI-generated junk. Discover how this shift challenges creators, devalues brand ads, and what strategies can help marketers cut through the noise in 2025.

Jasper Kline

December 30, 2025

TikTok Overtakes YouTube and Instagram as Top News Source for Young Adults in 2025
Platform Updates8 min read

TikTok Overtakes YouTube and Instagram as Top News Source for Young Adults in 2025

Pew Research reveals TikTok now leads in news reach among 18-29-year-olds, with 43% turning to it regularly. Discover how this shift empowers marketers to blend branded content with timely news for better engagement.

Sophia Grant

December 30, 2025

Instagram Reels Expands to TVs: Boosting Brand Reach by 25% in Living Rooms
Platform Updates8 min read

Instagram Reels Expands to TVs: Boosting Brand Reach by 25% in Living Rooms

Instagram's latest update brings Reels to smart TVs, opening doors for brands to tap into larger screens and family viewing habits. With early data showing a 25% engagement spike, here's how marketers can adapt to this game-changing feature.

Blake Donovan

December 30, 2025

ChatGPT's Native Shopping: Reshaping E-Commerce for Marketers
AI Marketing8 min read

ChatGPT's Native Shopping: Reshaping E-Commerce for Marketers

OpenAI's new native shopping in ChatGPT lets users buy directly in chats with Shopify and Walmart. This conversational AI shift could flip ad budgets and boost conversions—here's how marketers adapt to stay ahead in 2026.

Noah Patel

December 29, 2025