Browse all articles from SMM News
Spotify's innovative AI tool, Prompted Playlists, expands to the UK, enabling users to craft personalized music lists via text prompts. Marketers in the music industry stand to gain from enhanced discovery and engagement—explore the opportunities and strategies ahead.
A fresh report uncovers how AI is lowering barriers for creators, boosting earnings for 51.5% in 2025 and birthing a middle class. Discover trends reshaping brand collaborations and marketing tactics this year.
AppLovin is building a next-gen social network after its TikTok bid failed, promising AI-driven ads and creator tools. With 66% revenue growth fueling the move, brands face new opportunities—and challenges—in this evolving landscape.
The Kansas City Chiefs just set a precedent by providing partners with independently verified digital media data, boosting trust and ROI in sponsorships. Discover how this shift could redefine brand strategies across professional leagues.
The National PTA's bold move to end its partnership with Meta highlights escalating child safety concerns shaking the social media landscape. Discover the regulatory ripples and strategies marketers need to navigate this shift in 2026.
AI-generated content is flooding social platforms, with 61% of marketers viewing it as a major threat to the creator economy. Yet this disruption opens doors for brands to prioritize authentic human connections that drive real engagement and loyalty.
Reddit's new AI-powered search turns user discussions into shoppable experiences, potentially lifting e-commerce conversions by 28%. Explore how marketers can tap authentic community trust for sales wins.
A high-stakes trial in Los Angeles accuses Meta and Google of designing addictive platforms for kids, with Zuckerberg testifying. This could force design changes that hit engagement metrics—here's how marketers prepare for the fallout.
TikTok just upgraded its Smart+ AI ad platform with creative previews and deeper automation, leading to 42% of US campaigns shifting to it. Marketers, here's how to harness this for better ROI and scaled campaigns without the manual grind.
Meta just integrated Manus AI into Ads Manager, promising up to 30% time savings on routine tasks. Discover how this tool reshapes ad creation, optimization, and reporting for marketers aiming for efficiency in a crowded digital space.
Germany's ruling conservatives want to bar kids under 14 from platforms like TikTok and Instagram. With 25% of young users affected, this could slash youth ad targeting—explore strategies to pivot without losing reach.
A fresh ANA report uncovers that influencer marketing agencies are pocketing 30% commissions on average, even as U.S. spends hit $12.7 billion this year. With transparency gaps persisting, here's how marketers can safeguard their budgets and boost ROI.
