166 articles
TikTok's $25K Creator Challenges Ignite Holiday Social Commerce Boom
Social Commerce8 min read

TikTok's $25K Creator Challenges Ignite Holiday Social Commerce Boom

With cash prizes up to $25,000 and full marketing coupons, TikTok's Black Friday and Cyber Monday challenges are transforming how brands tap into creator-driven sales. Early data shows 246% GMV lifts—here's how to join the rush.

Mia Lawson

December 25, 2025

TikTok's Bulletin Board: Creators Drive 159% Engagement Boost for Brands
Creator Economy8 min read

TikTok's Bulletin Board: Creators Drive 159% Engagement Boost for Brands

TikTok just launched Bulletin Boards, letting creators broadcast updates directly to fans. Paired with creator-led ads showing 159% higher engagement, this tool is reshaping how brands connect authentically. Discover the stats, examples, and strategies marketers need.

Alex Rivera

December 25, 2025

Facebook's 2-Link Monthly Cap: How Meta's Test Upends Marketer Strategies
Platform Updates8 min read

Facebook's 2-Link Monthly Cap: How Meta's Test Upends Marketer Strategies

Meta's latest experiment caps business pages at two link posts per month unless they subscribe to Verified. With link posts driving 67% of web referrals from Facebook, here's how brands can pivot amid the backlash.

Kyle Morrison

December 24, 2025

TikTok's 2025 Year in Review Feature: Boosting Holiday Engagement for Brands
Social Media Trends8 min read

TikTok's 2025 Year in Review Feature: Boosting Holiday Engagement for Brands

TikTok just launched personalized Year in Review summaries and Christmas animations, tapping into end-of-year nostalgia. Marketers, here's how these tools could spike your engagement by 35% during the festive season—don't miss out on the viral potential.

Isabella Garcia

December 24, 2025

2025 Creator Brand Deals: Anti-DEI Backlash Forces Purpose-Driven Pivot
Creator Economy8 min read

2025 Creator Brand Deals: Anti-DEI Backlash Forces Purpose-Driven Pivot

Anti-DEI sentiment has made 2025's creator partnerships unpredictable, with creators rejecting misaligned deals and brands scrambling for authentic ties. Discover how this shift impacts social marketing and what strategies work now.

Aisha Rahman

December 24, 2025

X's 2026 Marketing Calendar: Unlocking Event-Driven Engagement for Brands
Platform Updates8 min read

X's 2026 Marketing Calendar: Unlocking Event-Driven Engagement for Brands

X just unveiled its interactive 2026 marketing calendar, highlighting mega-events like the FIFA World Cup and Winter Olympics. Learn how these moments can drive 3-5x engagement spikes and actionable ways to integrate them into your strategy.

Nathan Patel

December 23, 2025

Instagram's Hashtag Crackdown: Why 3-5 Tags Now Drive Better Reach in 2025
Platform Updates8 min read

Instagram's Hashtag Crackdown: Why 3-5 Tags Now Drive Better Reach in 2025

Instagram just slashed hashtag limits to 3-5 per post and killed hashtag follows. Marketers, this means rethinking discovery tactics—early data shows targeted tags boost engagement by up to 23%. Here's how to adapt your strategy fast.

Ethan Brooks

December 23, 2025

Snapchat's Custom AI Lenses Go Free: Unlocking 130% AR Engagement Surge for Brands
AI Marketing8 min read

Snapchat's Custom AI Lenses Go Free: Unlocking 130% AR Engagement Surge for Brands

Snapchat's Imagine Lens now lets anyone create AI-generated AR experiences for free, potentially revolutionizing how brands craft immersive campaigns. With 175 million monthly users already hooked on Lenses, here's why marketers can't ignore this shift.

Sophia Lee

December 23, 2025

Buzzy AI Launch: Social Trends to Viral Content in Minutes
AI Marketing8 min read

Buzzy AI Launch: Social Trends to Viral Content in Minutes

Buzzy's new AI platform analyzes TikTok and Instagram trends to generate ready-to-post videos, helping marketers boost engagement without the guesswork. Early adopters report millions of views and sold-out inventory.

Tyler Nguyen

December 22, 2025

Instagram Trial Reels: Testing Content for 80% Reach Boosts in 2025
Platform Updates8 min read

Instagram Trial Reels: Testing Content for 80% Reach Boosts in 2025

Instagram's new Trial Reels let creators test videos with non-followers before going live, driving 40% more posts and 80% higher reach. Discover how this tool is reshaping content strategies for marketers aiming to crack the algorithm.

Olivia Bennett

December 22, 2025

Cava's Bowlmates Dating Show Hits 475K Views Organically – Revolutionizing Social Marketing
Social Media Trends8 min read

Cava's Bowlmates Dating Show Hits 475K Views Organically – Revolutionizing Social Marketing

Cava's Instagram dating microseries 'Bowlmates' proves organic content can outperform paid ads, drawing 475K views in season one. Discover how brands can leverage social-native entertainment to connect with Gen Z without big budgets.

Emily Carter

December 22, 2025

TikTok's US Joint Venture Deal Locks In $11.8B Ad Future for Marketers
Regulatory Changes8 min read

TikTok's US Joint Venture Deal Locks In $11.8B Ad Future for Marketers

TikTok's surprise agreement with Oracle, Silver Lake, and MGX averts a potential ban, stabilizing a key $11.8 billion US ad market. But what does this mean for your campaigns and the creator economy? Dive into the details and marketer takeaways.

Liam Harper

December 21, 2025