AI is Stealing Search Traffic: Publishers Fight Back with LLM Optimization

The AI Search Shift: A New Frontier for Content Visibility

The way users find information online is undergoing a seismic shift. Large Language Models (LLMs), powering generative AI search experiences like those from Google, are increasingly providing direct answers, often bypassing traditional websites altogether. This isn't a future prediction; it's happening now. As noted by The Drum, AI is actively