Google's Opal AI: Content Optimization at Scale?

Google's Opal AI: A New Frontier in Content Creation or a Grey Area?

Google recently stirred the pot within the SEO and content creation communities by highlighting Opal, an AI tool that promises to help users create "optimized" content in a "scalable way." This announcement, buried in a Google blog post, has sparked debate and a fair bit of head-scratching. So, what exactly is Opal, and what are the implications for marketers trying to navigate Google's ever-evolving search landscape?

As it stands, Opal is described as a tool for building mini-apps. However, the language used by Google – emphasizing