New data reveals creator-driven advertising has overtaken traditional media for the first time, with 4x higher click-through rates transforming how brands reach audiences in 2025.
Sarah Mitchell
November 21, 2025
Netflix-Spotify deal sparks 340% creator migration surge as podcasters race to convert content for streaming platforms, reshaping cross-media brand strategies.
Maxwell Reed
November 20, 2025
New research reveals 61% of marketers plan to increase creator marketing spend in 2026, marking a strategic shift toward authentic brand partnerships as traditional advertising struggles with engagement.
Casey Morrison
November 15, 2025
YouTube's new AI remix tool lets creators mash up videos effortlessly, leading to a 25% earnings jump in early trials. Discover how this could reshape content strategies for brands and influencers alike.
Mia Chen
November 10, 2025