Browse all articles from SMM News
Meta's updated guidelines on original content for Facebook and Instagram aim to curb reposts and reward authentic creation. With over 20 million fake accounts removed last year, this shift boosts creator earnings—here's how marketers can leverage it for better ROI.
Buffer's deep dive into 52 million posts shows engagement rates dropping on Instagram, LinkedIn, and Threads despite rising activity. Uncover the data, expert takes, and proven tactics to revitalize your campaigns and connect authentically.
A cross-party push in UK Parliament seeks official status for the £2.2B creator sector, unlocking support and reshaping influencer partnerships. Discover the implications for brands navigating this evolving digital landscape.
Snapchat's new AI-powered AR tools in Lens Studio are transforming how brands connect with Gen Z, delivering 45% higher engagement through immersive experiences. Explore the updates, data, and strategies marketers can't ignore.
Ulta Beauty makes history as the first beauty retailer on TikTok Shop, fueling an 11.8% net sales jump. Explore how this bold social commerce move reshapes discovery and sales for brands chasing Gen Z dollars.
Major League Baseball's deepened collaboration with Adobe harnesses AI and data for hyper-personalized fan communications, driving deeper engagement. Learn the tools, stats, and strategies marketers can adopt right now.
IKEA's meatball lollipops and Dyson's pet Airwrap led the pack in 2026 April Fools campaigns. See how these brands leveraged influencers for massive engagement and what marketers can learn to boost their own buzz.
Snapchat's latest ad innovations, Sponsored Snaps and Promoted Places, are set to transform how brands engage young users. With location-based boosts and direct inbox messaging, marketers gain powerful tools to drive foot traffic and conversions among Gen Z.
Elon Musk's X Money goes live this month, embedding payments into tweets and DMs. Brands stand to gain from frictionless sales, with social commerce already eyeing $2.11 trillion globally. Discover how to capitalize.
Meta's WhatsApp Business API just got a major AI upgrade with smarter chatbots handling queries around the clock. Brands testing it report 50% faster responses and higher satisfaction—here's how to integrate it into your strategy for better conversions.
Instagram just unveiled AI-powered Story templates that automate design and personalization, delivering a 28% lift in viewer interactions per early beta data. Discover how this tool reshapes short-form content strategies for brands chasing authentic connections.
Instagram's latest update lets business accounts appear in users' For You feeds via engaging carousel strips. With carousels driving 201% more views, this could transform how brands discover new audiences organically.
