165 articles
LinkedIn's Campaign Manager Revamp: Precision Tools Reshaping B2B Lead Gen
B2B Marketing8 min read

LinkedIn's Campaign Manager Revamp: Precision Tools Reshaping B2B Lead Gen

LinkedIn's four new Campaign Manager features fuse paid and organic data for sharper insights and targeting. As B2B budgets rise, these tools promise lower costs and higher-quality leads—essential for marketers eyeing 2026 growth.

Nathan Blackwell

January 6, 2026

TikTok's Fraud Crackdown: How New IP Protections Are Securing Shoppers and Boosting Marketers' Confidence
Social Commerce8 min read

TikTok's Fraud Crackdown: How New IP Protections Are Securing Shoppers and Boosting Marketers' Confidence

TikTok just unveiled expanded measures to combat fraud in its Shop feature, removing millions of counterfeit items in 2025 alone. With GMV doubling to $130 billion, these steps could finally make in-app shopping a go-to for Western brands—here's why marketers need to pay attention.

Harper Kline

January 5, 2026

TikTok's US Deal Under Chinese Scrutiny: Marketers Brace for 2026 Shifts
Regulatory Changes8 min read

TikTok's US Deal Under Chinese Scrutiny: Marketers Brace for 2026 Shifts

As Chinese officials review a proposal to spin off TikTok's US operations, marketers face uncertainty. With $14B in US ad revenue at stake, learn the potential impacts on strategies and what brands can do now.

Lucas Fernandez

January 5, 2026

Facebook's Link Post Limits: Marketers' New Paywall Dilemma in 2026
Platform Updates8 min read

Facebook's Link Post Limits: Marketers' New Paywall Dilemma in 2026

Meta's latest test restricts business pages to just two link shares per month without a Verified subscription. With low engagement on links anyway, how should marketers respond to this shift that could reshape traffic strategies?

Sophia Bennett

January 5, 2026

Instagram Trial Reels: Test Content on Strangers Before Going Live
Platform Updates8 min read

Instagram Trial Reels: Test Content on Strangers Before Going Live

Instagram's Trial Reels let marketers experiment with new ideas on non-followers first, revealing performance metrics in 24 hours. With 40% of creators posting more often thanks to this tool, discover how it can boost your strategy without cluttering feeds.

Kira Novak

January 4, 2026

Andrew Lipsman’s Top 10 Retail Media Predictions for 2026: Marketers Take Note
Social Commerce10 min read

Andrew Lipsman’s Top 10 Retail Media Predictions for 2026: Marketers Take Note

Retail media hits $165B in 2026 amid fierce competition and new tech. Analyst Andrew Lipsman outlines 10 trends shaping the space— from in-store battles to creator power. Here's how brands can stay ahead.

Alex Rivera

January 4, 2026

Serialized Social Media Series: Hooking Brands' Audiences in 2026
Social Media Trends8 min read

Serialized Social Media Series: Hooking Brands' Audiences in 2026

Brands are shifting to episodic storytelling on social platforms, with 57% of users craving original series. Learn how this trend fosters loyalty and boosts engagement through real examples and strategies.

Elara Voss

January 4, 2026

Meta's Andromeda Ad Engine: 22% ROAS Lift Reshapes 2026 Campaigns
AI Marketing8 min read

Meta's Andromeda Ad Engine: 22% ROAS Lift Reshapes 2026 Campaigns

Meta's Andromeda update harnesses AI for hyper-personalized ads, boosting ROAS by 22% and conversions by 7%. Explore how this tech shift demands fresh strategies for Facebook and Instagram marketers aiming to thrive amid rising ad volumes.

Isabella Cruz

January 3, 2026

Threads Ads Test Ignites New Marketing Opportunities in 2026
Platform Updates8 min read

Threads Ads Test Ignites New Marketing Opportunities in 2026

Meta's Threads platform, now boasting 320 million monthly users, kicks off ad testing that could redefine real-time brand engagement. Explore the formats, early results, and actionable strategies for marketers eyeing this untapped channel.

Cameron Reyes

January 3, 2026

TikTok's Gameplan Debut: Revolutionizing Sports Fan Engagement in 2026
Platform Updates8 min read

TikTok's Gameplan Debut: Revolutionizing Sports Fan Engagement in 2026

TikTok just unveiled Gameplan, a suite of tools aimed at supercharging how sports organizations connect with fans. With 60 million creators already in the mix, this could mean bigger ticket sales and deeper loyalty for brands—here's how marketers can jump in.

Dylan Foster

January 3, 2026

Google's Gemini AI Detection: Arming Marketers Against Deepfake Floods in 2026
AI Marketing8 min read

Google's Gemini AI Detection: Arming Marketers Against Deepfake Floods in 2026

Deepfakes are infiltrating social media, eroding trust—Google's new Gemini verification tools could be the shield marketers need. Explore how this update impacts content strategies and authenticity in a AI-saturated world.

Ethan Morales

January 2, 2026

Virginia's 1-Hour Social Media Cap for Minors: Shaking Up Youth Marketing in 2026
Regulatory Changes8 min read

Virginia's 1-Hour Social Media Cap for Minors: Shaking Up Youth Marketing in 2026

Effective January 1, 2026, Virginia's new law restricts social media use for under-16s to one hour daily, forcing brands to rethink youth engagement strategies amid $11B in ad revenue at stake. Here's how marketers can adapt.

Riley Donovan

January 2, 2026