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Showing results for "AI"

Google's AI Virtual Try-On Hits UK and India: 20% Conversion Boost Awaits Marketers
AI Marketing8 min read

Google's AI Virtual Try-On Hits UK and India: 20% Conversion Boost Awaits Marketers

Google's latest AI tool lets shoppers virtually try on clothes across billions of listings in the UK and India. With reports of 20% higher conversions and slashed returns, here's how this changes social commerce for brands in 2026.

Taylor Jenkins

January 11, 2026

Meta's $2B Manus AI Grab Faces China Probe: Marketers' 2026 Playbook
AI Marketing10 min read

Meta's $2B Manus AI Grab Faces China Probe: Marketers' 2026 Playbook

Meta's blockbuster $2 billion acquisition of AI powerhouse Manus promises revolutionary tools for social campaigns, yet China's regulatory scrutiny adds uncertainty. Unpack the tech, risks, and strategies brands can't ignore this year.

Rebecca Langford

January 8, 2026

6 Influencer Marketing Shifts Reshaping Brands in 2026
Influencer Strategies10 min read

6 Influencer Marketing Shifts Reshaping Brands in 2026

Influencer marketing hits $40B in 2026, but one-off deals are out. Discover six expert-predicted shifts toward long-term partnerships, AI tools, and offline authenticity that savvy marketers need to master for better ROI.

Aria Bennett

January 11, 2026

Instacart's Data Hub Clean Room at CES 2026: Unlocking CPG Insights
Social Commerce8 min read

Instacart's Data Hub Clean Room at CES 2026: Unlocking CPG Insights

Instacart just dropped its Data Hub at CES 2026, a clean room that merges CPG data with grocery signals for sharper targeting and privacy-safe measurement. Marketers, this could boost your omnichannel ROI—dive into the details.

Evan Whitaker

January 9, 2026

Omnicom's Pinterest CES Deal: Shoppable Boards Transform Influencer Marketing in 2026
Social Commerce8 min read

Omnicom's Pinterest CES Deal: Shoppable Boards Transform Influencer Marketing in 2026

Omnicom Media's new Pinterest collaboration at CES 2026 brings shoppable boards and AI tools to creators, promising benchmark-busting engagement. Discover how this boosts social commerce for brands.

Liam Hartley

January 8, 2026

Snapchat's AR Shopping Filters Launch: 30% Engagement Boost for Brands
Platform Updates10 min read

Snapchat's AR Shopping Filters Launch: 30% Engagement Boost for Brands

Snapchat just launched interactive AR filters enabling virtual product try-ons with instant buys, showing 30% higher engagement in tests. Marketers, this could redefine social commerce strategies overnight.

Casey Mitchell

January 10, 2026

TikTok Ditches Custom Identity: F.I.R.S.T. Framework Promises Big Wins for Advertisers
Platform Updates8 min read

TikTok Ditches Custom Identity: F.I.R.S.T. Framework Promises Big Wins for Advertisers

TikTok is eliminating its Custom Identity option for ads, pushing marketers toward verified profiles and the F.I.R.S.T. framework. Early data shows 59% of brands cutting CPA by 10% or more—here's how to adapt and thrive.

Blake Thornton

January 10, 2026

TikTok Lands FIFA World Cup 2026 Partnership: Game-Changer for Sports Marketers
Sports Marketing8 min read

TikTok Lands FIFA World Cup 2026 Partnership: Game-Changer for Sports Marketers

FIFA taps TikTok as its first preferred platform for World Cup 2026 coverage, promising live streams, creator hubs, and billions in views. Here's how marketers can score big with targeted ads and influencer collabs during the global event.

Connor Hayes

January 10, 2026

Meta's Meta Verified Rollout Hits 50+ Countries: What It Means for Marketers in 2026
Platform Updates8 min read

Meta's Meta Verified Rollout Hits 50+ Countries: What It Means for Marketers in 2026

Meta's Meta Verified service now spans over 50 countries on Facebook and Instagram, offering verification badges and priority support. With scam ads dropping 29% in tested markets, marketers face new opportunities—and challenges—in building trust. Explore the stats, expert views, and strategies to leverage this shift.

Jordan Patel

January 9, 2026

AR Glasses Launch in 2026: Transforming Social Media Marketing
Emerging Technologies8 min read

AR Glasses Launch in 2026: Transforming Social Media Marketing

Augmented reality glasses from Meta, Apple, and Google are set to redefine user experiences this year. Marketers can expect up to 30% higher engagement—here's how to integrate AR into your social strategies for real results.

Noah Keller

January 9, 2026