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Meta's Advantage+ was supposed to make manual ad sets obsolete. Instead, a new 'automation gap' is costing brands double-digit ROAS. Here is why the best buyers are returning to manual overrides.
By SMM Newsdesk · 2 days ago · 7 min read
BreakingOpenAI is officially hiring for its first advertising business lead, signaling a shift from a subscription-only model to a high-intent conversational ad network that challenges Meta and Google.
By SMM Newsdesk · May 24, 2026 · 8 min read
BreakingMicrosoft’s appointment of LinkedIn veteran Matt Derella to lead Microsoft Advertising signals a massive shift toward a unified B2B data stack. Here is how your Q3 campaign planning should change.
By SMM Newsdesk · May 21, 2026 · 7 min read
