BreakingMicrosoft Advertising Taps LinkedIn’s Matt Derella: What the B2B Leadership Shift Means for Programmatic Buying
Microsoft’s appointment of LinkedIn veteran Matt Derella to lead Microsoft Advertising signals a massive shift toward a unified B2B data stack. Here is how your Q3 campaign planning should change.
By SMM Newsdesk · May 21, 2026 · 7 min read