Tag

#measurement

$A conceptual illustration showing how social media content refracts into various business outcomes like search and brand trust, rather than just a single click.$

Social Media Strategy·How-To

Zero-Click Reporting: How to Quantify Social ROI When the Algorithm Stops Sending Traffic

Referral traffic is dying as platforms prioritize in-app retention. Learn how to use Brandwatch sentiment clusters and incrementality testing to prove value to CMOs who still think in 'clicks'.

By SMM Newsdesk · May 24, 2026 · 7 min read

Editorial illustration showing social media icons being analyzed for deeper business value.

Strategy·How-To

The 2026 Guide to Social Media Measurement: Moving Beyond Vanity Metrics to Incrementality

Likes and shares are decoupling from revenue. Learn how to implement incrementality testing and Media Mix Modeling (MMM) to prove the real ROI of your social spend.

By SMM Newsdesk · May 22, 2026 · 7 min read

An editorial illustration showing the connection between social media discovery and search engine queries.

Strategy·Explainer

The Skepticism Tax: Why Branded Search is Inflating Your Social ROI Benchmarks

Marketing attribution is broken. When users see a social ad but search for the brand later, Google captures the conversion credit. We explore how to reclaim your social media ROI using incrementality and MMM.

By SMM Newsdesk · May 13, 2026 · 6 min read