Anti-DEI sentiment has made 2025's creator partnerships unpredictable, with creators rejecting misaligned deals and brands scrambling for authentic ties. Discover how this shift impacts social marketing and what strategies work now.
Aisha Rahman
December 24, 2025
X just unveiled its interactive 2026 marketing calendar, highlighting mega-events like the FIFA World Cup and Winter Olympics. Learn how these moments can drive 3-5x engagement spikes and actionable ways to integrate them into your strategy.
Nathan Patel
December 23, 2025
Instagram just slashed hashtag limits to 3-5 per post and killed hashtag follows. Marketers, this means rethinking discovery tactics—early data shows targeted tags boost engagement by up to 23%. Here's how to adapt your strategy fast.
Ethan Brooks
December 23, 2025
Snapchat's Imagine Lens now lets anyone create AI-generated AR experiences for free, potentially revolutionizing how brands craft immersive campaigns. With 175 million monthly users already hooked on Lenses, here's why marketers can't ignore this shift.
Sophia Lee
December 23, 2025
Buzzy's new AI platform analyzes TikTok and Instagram trends to generate ready-to-post videos, helping marketers boost engagement without the guesswork. Early adopters report millions of views and sold-out inventory.
Tyler Nguyen
December 22, 2025
Instagram's new Trial Reels let creators test videos with non-followers before going live, driving 40% more posts and 80% higher reach. Discover how this tool is reshaping content strategies for marketers aiming to crack the algorithm.
Olivia Bennett
December 22, 2025
Cava's Instagram dating microseries 'Bowlmates' proves organic content can outperform paid ads, drawing 475K views in season one. Discover how brands can leverage social-native entertainment to connect with Gen Z without big budgets.
Emily Carter
December 22, 2025
TikTok's surprise agreement with Oracle, Silver Lake, and MGX averts a potential ban, stabilizing a key $11.8 billion US ad market. But what does this mean for your campaigns and the creator economy? Dive into the details and marketer takeaways.
Liam Harper
December 21, 2025
Analysis reveals YouTube's September algorithm change creating 30-day content shelf life, forcing creators to choose between quality and quantity in $37B influencer marketing landscape.
David Rivera
December 8, 2025
Jimmy Donaldson's Beast Industries launches a creator-brand marketplace targeting Fortune 500 marketers as creator ad spending hits $37B. Could this be the disruption the $37B industry needs?
Victoria Santos
December 7, 2025
YouTube's new Year in Review feature gives unprecedented insights into user viewing behavior. Here is what marketers need to know about this game-changing data tool.
Morgan Stevens
December 7, 2025
TikTok's Nearby Feed launch across European markets signals a $2.8B local discovery revolution. Meta's AI licensing deals fuel the trend toward location-based marketing. Smart brands are preparing now.
Jordan Stevens
December 7, 2025