Why Pure Advantage+ Shopping Campaigns Are Fatiguing: The Case for Meta Hybrid Manual Ad Sets
Relying 100% on Meta's fully automated Advantage+ Shopping Campaigns (ASC) is yielding diminishing returns due to creative fatigue and algorithmic audience clustering. We argue why media buyers must pivot to a hybrid model, reserving 30% of spend for manual targeting.
By SMM Newsdesk · 15 hours ago · 8 min read