38 articles
AI Search Revolution Forces Marketers to Rethink Content Strategy for LLM Discovery
industry8 min read

AI Search Revolution Forces Marketers to Rethink Content Strategy for LLM Discovery

As AI search gains momentum, traditional SEO tactics are losing effectiveness. New research reveals brands must optimize content for Large Language Models instead of just search engines to maintain visibility and engagement in 2025.

Marcus Thompson

November 11, 2025

The AI Search Revolution: LLM-Optimized Content is Reshaping Strategy
industry8 min read

The AI Search Revolution: LLM-Optimized Content is Reshaping Strategy

Google's AI is answering 60% of queries directly, killing traditional SEO. Smart brands are rewriting content for LLM optimization and seeing 40% traffic gains. Here's how.

Jordan Reeves

November 11, 2025

Retail Media's Ascendancy: Set to Overtake TV Ad Spend by 2026
industry7 min read

Retail Media's Ascendancy: Set to Overtake TV Ad Spend by 2026

Retail media ad spend is projected to surge past TV by 2026, reaching nearly $200 billion. Dive into the data and implications for marketers.

Penelope Davies

November 11, 2025

Retail Media Ad Spend Set to Eclipse TV in 2026, Topping $196 Billion
industry8 min read

Retail Media Ad Spend Set to Eclipse TV in 2026, Topping $196 Billion

Retail media advertising is projected to overtake linear and streaming TV ad spend by 2026, revealing a massive shift in media investment and a new frontier for brands.

Penelope Davies

November 11, 2025

Retail Media's Explosive Growth: Is It Overtaking TV by 2026?
industry7 min read

Retail Media's Explosive Growth: Is It Overtaking TV by 2026?

Retail media ad spend is projected to surpass linear and streaming TV by 2026, reaching potentially $196.7 billion. Discover the implications for marketers.

Samantha Chen

November 11, 2025

TrustScore™: The Emerging KPI for AI-Mediated Content
industry9 min read

TrustScore™: The Emerging KPI for AI-Mediated Content

Discover TrustScore™, the new metric evaluating content performance in AI systems. Learn how it impacts visibility and credibility in the age of generative AI.

Eleanor Vance

November 11, 2025

Retail Media's Meteoric Rise: Surpassing TV Ad Spend in 2026?
industry7 min read

Retail Media's Meteoric Rise: Surpassing TV Ad Spend in 2026?

Retail media ad investment is projected to outpace linear and streaming TV by 2026. Dive into the data behind this explosive growth and what it means for marketers.

Samantha Chen

November 11, 2025

AI is Stealing Search Traffic: Publishers Fight Back with LLM Optimization
industry7 min read

AI is Stealing Search Traffic: Publishers Fight Back with LLM Optimization

AI-generated search results are impacting publisher traffic. Learn how LLM optimization can help your content get cited and seen.

Jasper Kilmer

November 11, 2025

AI Detection's Crucial Role in Verifying Content Authenticity
industry6 min read

AI Detection's Crucial Role in Verifying Content Authenticity

As AI-generated content explodes, AI detection tools emerge as vital for accuracy, accountability, and trust in journalism and marketing.

Eleanor Vance

November 11, 2025

Google AI Opal Sparks Controversy: Content Scalability vs. SEO Integrity
industry8 min read

Google AI Opal Sparks Controversy: Content Scalability vs. SEO Integrity

Google's new Opal AI tool promises scalable, optimized content creation, but is it a game-changer or a threat to SEO best practices? Dive into the debate.

Penelope Davies

November 11, 2025

AI Detection's Rising Role in Journalism: Accuracy or Obstacle?
industry7 min read

AI Detection's Rising Role in Journalism: Accuracy or Obstacle?

As AI-generated content floods the internet, AI detection tools are crucial for journalistic integrity. But are they a safeguard or a hurdle?

Eleanor Vance

November 11, 2025

Google's Opal AI: Scalable Content or SEO Minefield?
industry7 min read

Google's Opal AI: Scalable Content or SEO Minefield?

Google's new Opal AI tool promises scalable, optimized content creation, but is it a game-changer or a risk to SEO integrity? We break down the implications.

Samuel Greene

November 11, 2025