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Showing results for "performance-marketing"

The Great Marketing Shift: Why 99% of Searchers Avoid AI While Creators Drive 4x Better Results
industry9 min read

The Great Marketing Shift: Why 99% of Searchers Avoid AI While Creators Drive 4x Better Results

While companies invest billions in AI marketing tools, new data reveals AI accounts for just 1% of search usage while creator content drives 4x better results. The disconnect reveals where marketing dollars actually work.

Marcus Rivera

November 30, 2025

Creator Economy Dominates $104B UGC Ad Economy as Marketers Hit Performance Crossroads
industry8 min read

Creator Economy Dominates $104B UGC Ad Economy as Marketers Hit Performance Crossroads

Marketers face a $104B UGC creator economy generating 4x higher engagement as platform-native publishing tools reshape advertising economics. With creators achieving 67% higher interaction rates, the industry hits performance crossroads.

Kai Morgan

November 22, 2025