Smartly's 2026 Digital Trends Report reveals 92% of marketers say AI is transforming engagement as video and CTV strategies become key to competitive advantage.
Rachel Chen
November 12, 2025
New data reveals Google AI Overviews causing unprecedented click-through rate drops, forcing marketers to rethink search strategies in the zero-click era.
Jordan Mitchell
November 11, 2025
Forrester's 2026 predictions reveal how ChatGPT, Reddit, and creator-led platforms are disrupting the Google-Meta-Amazon dominance, forcing marketers to rethink their multi-platform strategies.
Victoria Sterling
November 11, 2025
New research reveals podcasts are winning the trust battle against influencers while hybrid audio-video consumption patterns reshape how brands connect with audiences.
Marcus Rodriguez
November 11, 2025
New research reveals how AI closes the $47 billion creative measurement gap, enabling marketers to predict and optimize content performance with 73% accuracy.
Alexis Morgan
November 11, 2025
The $4.9 trillion digital economy is transforming social media marketing across all 435 congressional districts, requiring marketers to rethink strategies for a culturally-driven commerce landscape.
Victoria Sterling
November 11, 2025
As AI search gains momentum, traditional SEO tactics are losing effectiveness. New research reveals brands must optimize content for Large Language Models instead of just search engines to maintain visibility and engagement in 2025.
Marcus Thompson
November 11, 2025
Google's AI is answering 60% of queries directly, killing traditional SEO. Smart brands are rewriting content for LLM optimization and seeing 40% traffic gains. Here's how.
Jordan Reeves
November 11, 2025
Retail media ad spend is projected to surge past TV by 2026, reaching nearly $200 billion. Dive into the data and implications for marketers.
Penelope Davies
November 11, 2025
Retail media advertising is projected to overtake linear and streaming TV ad spend by 2026, revealing a massive shift in media investment and a new frontier for brands.
Penelope Davies
November 11, 2025
Retail media ad spend is projected to surpass linear and streaming TV by 2026, reaching potentially $196.7 billion. Discover the implications for marketers.
Samantha Chen
November 11, 2025
Discover TrustScore™, the new metric evaluating content performance in AI systems. Learn how it impacts visibility and credibility in the age of generative AI.
Eleanor Vance
November 11, 2025