Current trends shaping the social media landscape
Discord's new Marketing Hub drives 35% engagement surge as Gen Z abandons traditional influencer content for authentic community experiences, reshaping how brands connect with younger audiences.
Smartly's 2026 Digital Trends Report finds 92% of marketers say AI is transforming engagement as video and CTV strategies become key to competitive advantage
Meta's experimental AI photo feature launches beta testing, reshaping how brands approach visual content creation while raising authenticity questions
Marketing operations hit historic 73% automation adoption as teams free up 25+ weekly hours for strategy while platforms drive 156% tool uptake growth. The human-machine balance challenge intensifies.
Major advertisers pivot budgets as AI-powered search transforms traffic patterns, with dramatic implications for publisher revenue and display advertising strategies.
Smartly's 2026 Digital Trends Report reveals 92% of marketers say AI is transforming engagement as video and CTV strategies become key to competitive advantage.
New research reveals podcasts are winning the trust battle against influencers while hybrid audio-video consumption patterns reshape how brands connect with audiences.
Retail media ad spend is projected to surge past TV by 2026, reaching nearly $200 billion. Dive into the data and implications for marketers.
Retail media advertising is projected to overtake linear and streaming TV ad spend by 2026, revealing a massive shift in media investment and a new frontier for brands.
Retail media ad spend is projected to surpass linear and streaming TV by 2026, reaching potentially $196.7 billion. Discover the implications for marketers.
Discover TrustScore™, the new metric evaluating content performance in AI systems. Learn how it impacts visibility and credibility in the age of generative AI.
Retail media ad investment is projected to outpace linear and streaming TV by 2026. Dive into the data behind this explosive growth and what it means for marketers.
