10 results for "first-party data"
Instacart just dropped its Data Hub at CES 2026, a clean room that merges CPG data with grocery signals for sharper targeting and privacy-safe measurement. Marketers, this could boost your omnichannel ROI—dive into the details.
AppLovin is building a next-gen social network after its TikTok bid failed, promising AI-driven ads and creator tools. With 66% revenue growth fueling the move, brands face new opportunities—and challenges—in this evolving landscape.
Target is testing contextual ads inside ChatGPT, tapping into 800 million users with 40% monthly traffic growth. Discover how this shifts conversational commerce and what it means for your ad strategy.
Pinterest's $300M buyout of tvScientific integrates connected TV ads into its platform, promising measurable results like social campaigns. Discover how this boosts ROI for visual brands in 2026.
Retail media hits $165B in 2026 amid fierce competition and new tech. Analyst Andrew Lipsman outlines 10 trends shaping the space— from in-store battles to creator power. Here's how brands can stay ahead.
Over 40 states have sued Meta, alleging Instagram addicts teens for profit and harms their well-being. With teen sign-ups down 30%, discover the stats, strategies, and how marketers can adapt amid rising regulatory scrutiny.
Meta just unveiled AI-powered features to simplify creator collaborations on Facebook and Instagram, promising 19% lower costs per acquisition. Discover how these updates are set to transform influencer marketing strategies in 2025.
New data reveals Google AI Overviews causing unprecedented click-through rate drops, forcing marketers to rethink search strategies in the zero-click era.
Retail media ad spend is projected to surge past TV by 2026, reaching nearly $200 billion. Dive into the data and implications for marketers.
Retail media advertising is projected to overtake linear and streaming TV ad spend by 2026, revealing a massive shift in media investment and a new frontier for brands.
