Showing results for "social media content"
A fresh study from India's Goa Institute of Management upends the UGC hype, showing no direct link to engagement while firm-created content builds trust and loyalty. Marketers, rethink your strategies before chasing viral user posts.
Rebecca Finley
December 28, 2025
Instagram's new Trial Reels let creators test videos with non-followers before going live, driving 40% more posts and 80% higher reach. Discover how this tool is reshaping content strategies for marketers aiming to crack the algorithm.
Olivia Bennett
December 22, 2025
Cava's Instagram dating microseries 'Bowlmates' proves organic content can outperform paid ads, drawing 475K views in season one. Discover how brands can leverage social-native entertainment to connect with Gen Z without big budgets.
Emily Carter
December 22, 2025
New data reveals messaging platforms like WhatsApp Business, Telegram, and Discord seeing 67% brand adoption surge as brands pivot to direct communication strategies.
Jessica Watson
December 3, 2025