Showing results for "retail media"
Retail media hits $165B in 2026 amid fierce competition and new tech. Analyst Andrew Lipsman outlines 10 trends shaping the space— from in-store battles to creator power. Here's how brands can stay ahead.
Alex Rivera
January 4, 2026
Retail media ad spend is projected to surge past TV by 2026, reaching nearly $200 billion. Dive into the data and implications for marketers.
Penelope Davies
November 11, 2025
Retail media advertising is projected to overtake linear and streaming TV ad spend by 2026, revealing a massive shift in media investment and a new frontier for brands.
Penelope Davies
November 11, 2025
Retail media ad spend is projected to surpass linear and streaming TV by 2026, reaching potentially $196.7 billion. Discover the implications for marketers.
Samantha Chen
November 11, 2025
Retail media ad investment is projected to outpace linear and streaming TV by 2026. Dive into the data behind this explosive growth and what it means for marketers.
Samantha Chen
November 11, 2025
Instacart just dropped its Data Hub at CES 2026, a clean room that merges CPG data with grocery signals for sharper targeting and privacy-safe measurement. Marketers, this could boost your omnichannel ROI—dive into the details.
Evan Whitaker
January 9, 2026
OpenAI's new native shopping in ChatGPT lets users buy directly in chats with Shopify and Walmart. This conversational AI shift could flip ad budgets and boost conversions—here's how marketers adapt to stay ahead in 2026.
Noah Patel
December 29, 2025
WARC unveils critical 2026 marketing disruptions: from the vanishing middle market to AI-driven zero-click journeys reshaping brand strategies worldwide.
Zara Washington
November 18, 2025
New research reveals 61% of marketers plan to increase creator marketing spend in 2026, marking a strategic shift toward authentic brand partnerships as traditional advertising struggles with engagement.
Casey Morrison
November 15, 2025
The $4.9 trillion digital economy is transforming social media marketing across all 435 congressional districts, requiring marketers to rethink strategies for a culturally-driven commerce landscape.
Victoria Sterling
November 11, 2025