Showing results for "performance marketing"
Pinterest's $300M buyout of tvScientific integrates connected TV ads into its platform, promising measurable results like social campaigns. Discover how this boosts ROI for visual brands in 2026.
Riley Donovan
January 12, 2026
Reddit just unveiled Max Campaigns at CES 2026, an AI-powered ad tool automating targeting and bidding. Early tests show 37% lower CPC and 26% higher CTR—here's how it could transform your social ad strategy.
Aiden Walsh
January 6, 2026
Retail media hits $165B in 2026 amid fierce competition and new tech. Analyst Andrew Lipsman outlines 10 trends shaping the space— from in-store battles to creator power. Here's how brands can stay ahead.
Alex Rivera
January 4, 2026
Meta's Andromeda update harnesses AI for hyper-personalized ads, boosting ROAS by 22% and conversions by 7%. Explore how this tech shift demands fresh strategies for Facebook and Instagram marketers aiming to thrive amid rising ad volumes.
Isabella Cruz
January 3, 2026
Meta just unveiled AI-powered features to simplify creator collaborations on Facebook and Instagram, promising 19% lower costs per acquisition. Discover how these updates are set to transform influencer marketing strategies in 2025.
Ava Chen
December 27, 2025
Meta's new shopping features, TikTok's link stickers, and LinkedIn's booking tools signal platforms are becoming complete commerce infrastructure.
Alexandra Sterling
December 3, 2025
While companies invest billions in AI marketing tools, new data reveals AI accounts for just 1% of search usage while creator content drives 4x better results. The disconnect reveals where marketing dollars actually work.
Marcus Rivera
November 30, 2025
New 2025 data reveals creator-driven advertising achieves 4x higher click-through rates than brand campaigns, with creator ad revenue finally exceeding traditional media including TV and print for the first time.
Zara Chen
November 27, 2025
Meta's new bonus program pays creators for real-time sales during live shopping broadcasts, with early adopters seeing 43% higher conversion rates than traditional social media formats.
Alex Novak
November 24, 2025
Marketers face a $104B UGC creator economy generating 4x higher engagement as platform-native publishing tools reshape advertising economics. With creators achieving 67% higher interaction rates, the industry hits performance crossroads.
Kai Morgan
November 22, 2025