Search Results

Showing results for "performance marketing"

CTV Breaks Social's Performance Ceiling as Marketers Chase Fresh Reach in 2026
industry8 min read

CTV Breaks Social's Performance Ceiling as Marketers Chase Fresh Reach in 2026

Rising CPMs and algorithmic volatility push brands toward connected TV as CTV delivers measurable outcomes and higher emotional lift than social platforms.

Gadjo Sevilla

November 21, 2025

AI Solves Marketing's $47B Creative Measurement Gap
industry9 min read

AI Solves Marketing's $47B Creative Measurement Gap

New research reveals how AI closes the $47 billion creative measurement gap, enabling marketers to predict and optimize content performance with 73% accuracy.

Alexis Morgan

November 11, 2025

The 32% Budget Shift: How AI Disrupted the $47B Agency Industry
industry9 min read

The 32% Budget Shift: How AI Disrupted the $47B Agency Industry

Brand budget analysis reveals massive 32% drop in traditional social media agency allocation as AI tools and creator partnerships reshape the entire industry landscape

Jason Wilder

November 17, 2025

TikTok's New Creator Commerce Hub Launches With $50M Fund to Reshape Influencer Marketing
platforms7 min read

TikTok's New Creator Commerce Hub Launches With $50M Fund to Reshape Influencer Marketing

TikTok unveils comprehensive creator commerce platform with $50M investment fund, introducing AI-powered match tools and integrated payment systems that could redefine brand-creator partnerships in 2025.

Nathan Crawford

November 12, 2025

AI Search Revolution Forces Marketers to Rethink Content Strategy for LLM Discovery
industry8 min read

AI Search Revolution Forces Marketers to Rethink Content Strategy for LLM Discovery

As AI search gains momentum, traditional SEO tactics are losing effectiveness. New research reveals brands must optimize content for Large Language Models instead of just search engines to maintain visibility and engagement in 2025.

Marcus Thompson

November 11, 2025