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2 results for "influencer marketing India"

India's Budget 2026 Sparks Creator Boom with 15,000 Labs: Marketer Wins Await

With Rs 250 crore for content creator labs in schools and colleges, India's Union Budget 2026 is set to unleash a wave of skilled talent. Brands eyeing the $1 trillion opportunity should prepare for fresh influencer partnerships and authentic campaigns.

Priya Sharma•Feb 2, 2026

Creator Economy•8 min read

India's Creators Become Micro Companions: Revolutionizing Brand Engagement in Tier 2-3 Cities

India's $12B creator economy sees a shift as influencers turn to paid personal interactions, creating intimate brand touchpoints. Discover how marketers can tap into this trend for authentic local connections and higher engagement.

Priya Sharma•Dec 26, 2025