Showing results for "generative AI"
As generative AI floods feeds with subpar content, marketers eye a return to authenticity alongside deeper partnerships with mega-creators. Unpack expert predictions on how these shifts will reshape campaigns and boost engagement in the year ahead.
Ava Sinclair
January 7, 2026
A fresh guide from The AI Rights Project shows creators how to block their content from AI training on key platforms. Here's why this shift matters for marketers building partnerships in a $190bn creator economy.
Olivia Grant
January 12, 2026
Snapchat's Imagine Lens now lets anyone create AI-generated AR experiences for free, potentially revolutionizing how brands craft immersive campaigns. With 175 million monthly users already hooked on Lenses, here's why marketers can't ignore this shift.
Sophia Lee
December 23, 2025
Google's Universal Commerce Protocol promises to streamline AI-driven shopping, with early data showing massive traffic boosts from generative AI. Marketers, here's how to integrate this open standard into your strategies for higher conversions and personalized campaigns.
Mia Chen
January 12, 2026
Google's latest AI tool lets shoppers virtually try on clothes across billions of listings in the UK and India. With reports of 20% higher conversions and slashed returns, here's how this changes social commerce for brands in 2026.
Taylor Jenkins
January 11, 2026
Meta's Andromeda update harnesses AI for hyper-personalized ads, boosting ROAS by 22% and conversions by 7%. Explore how this tech shift demands fresh strategies for Facebook and Instagram marketers aiming to thrive amid rising ad volumes.
Isabella Cruz
January 3, 2026
A new study reveals over half of YouTube Shorts feeds for new users are low-quality AI-generated junk. Discover how this shift challenges creators, devalues brand ads, and what strategies can help marketers cut through the noise in 2025.
Jasper Kline
December 30, 2025
Meta just unveiled AI-powered features to simplify creator collaborations on Facebook and Instagram, promising 19% lower costs per acquisition. Discover how these updates are set to transform influencer marketing strategies in 2025.
Ava Chen
December 27, 2025
BrightEdge research reveals AI search features account for less than 1% of queries, challenging assumptions about disruption in the $47B organic search market.
Ashley Rodriguez
November 27, 2025
As ChatGPT and AI search tools reshape how consumers find information, Answer Engine Optimization (AEO) emerges as the critical strategy marketers must master for 2026 success.
Rebecca Torres
November 21, 2025