Showing results for "creator marketing"
New research reveals 61% of marketers plan to increase creator marketing spend in 2026, marking a strategic shift toward authentic brand partnerships as traditional advertising struggles with engagement.
Casey Morrison
November 15, 2025
LinkedIn's $15M creator program launches as 23% of brands plan increased investment, but competition intensifies from established platforms dominating creator budgets.
Rachel Chen
November 19, 2025
WARC unveils critical 2026 marketing disruptions: from the vanishing middle market to AI-driven zero-click journeys reshaping brand strategies worldwide.
Zara Washington
November 18, 2025
Brand budget analysis reveals massive 32% drop in traditional social media agency allocation as AI tools and creator partnerships reshape the entire industry landscape
Jason Wilder
November 17, 2025
Meta's Creator Commerce Hub sparks massive platform migration as 73% of marketers abandon traditional social commerce for creator-driven marketplaces with 3.2x higher engagement rates.
Amanda Foster
November 16, 2025
Discord's unique community-driven model delivers 92% higher engagement for brands. With server-based marketing becoming a primary strategy for 2026, discover how brands are leveraging community building over traditional broadcast marketing.
Sophie Bennett
November 16, 2025
TikTok unveils comprehensive creator commerce platform with $50M investment fund, introducing AI-powered match tools and integrated payment systems that could redefine brand-creator partnerships in 2025.
Nathan Crawford
November 12, 2025
Forrester's 2026 predictions reveal how ChatGPT, Reddit, and creator-led platforms are disrupting the Google-Meta-Amazon dominance, forcing marketers to rethink their multi-platform strategies.
Victoria Sterling
November 11, 2025