Showing results for "creator marketing"
Retail media hits $165B in 2026 amid fierce competition and new tech. Analyst Andrew Lipsman outlines 10 trends shaping the space— from in-store battles to creator power. Here's how brands can stay ahead.
Alex Rivera
January 4, 2026
The buzz around creator campaigns and AI-generated ads is cooling fast in 2026. With brands demanding standardized metrics and facing new regulations, marketers need to rethink strategies to ensure real returns—explore the shifts and how to navigate them.
Taylor Voss
January 1, 2026
Mergers and acquisitions in the creator economy jumped 17% last year, with 2026 poised for even bigger deals. Discover how this consolidation affects brand partnerships and strategies for social media marketers.
Ethan Caldwell
January 13, 2026
Meta just unveiled AI-powered features to simplify creator collaborations on Facebook and Instagram, promising 19% lower costs per acquisition. Discover how these updates are set to transform influencer marketing strategies in 2025.
Ava Chen
December 27, 2025
Instagram's new Trial Reels let creators test videos with non-followers before going live, driving 40% more posts and 80% higher reach. Discover how this tool is reshaping content strategies for marketers aiming to crack the algorithm.
Olivia Bennett
December 22, 2025
Jimmy Donaldson's Beast Industries launches a creator-brand marketplace targeting Fortune 500 marketers as creator ad spending hits $37B. Could this be the disruption the $37B industry needs?
Victoria Santos
December 7, 2025
While companies invest billions in AI marketing tools, new data reveals AI accounts for just 1% of search usage while creator content drives 4x better results. The disconnect reveals where marketing dollars actually work.
Marcus Rivera
November 30, 2025
New blockchain-powered social networks are transforming how creators monetize content, with decentralized platforms delivering 340% higher earnings than traditional social media
Victoria Sterling
November 28, 2025
LinkedIn's $50M creator fund launches amid explosive creator economy growth, with new data showing 156% surge in creator monetization. How this shifts the professional social media landscape for brands and creators.
Elena Rodriguez
November 27, 2025
Spotify's AI DJ feature is reshaping how artists market their music, with new data showing creators leveraging the technology for personalized fan engagement and discovery strategies.
Alexandra Torres
November 25, 2025