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Showing results for "connected tv"

CTV Breaks Social's Performance Ceiling as Marketers Chase Fresh Reach in 2026

Rising CPMs and algorithmic volatility push brands toward connected TV as CTV delivers measurable outcomes and higher emotional lift than social platforms.

Gadjo Sevilla

November 21, 2025

industry8 min read

Answer Engine Optimization: The New SEO Reality as AI Search Dominates 2026 Planning

As ChatGPT and AI search tools reshape how consumers find information, Answer Engine Optimization (AEO) emerges as the critical strategy marketers must master for 2026 success.

Rebecca Torres

November 21, 2025

creators7 min read

Netflix-Spotify Partnership Triggers Podcast-to-Streaming Creator Gold Rush

Netflix-Spotify deal sparks 340% creator migration surge as podcasters race to convert content for streaming platforms, reshaping cross-media brand strategies.

Maxwell Reed

November 20, 2025

industry8 min read

Brands Slash Open Web Display Budgets by 30% Amid AI Search Disruption

Major advertisers pivot budgets as AI-powered search transforms traffic patterns, with dramatic implications for publisher revenue and display advertising strategies.

Victoria Sterling

November 12, 2025

industry8 min read

92% of Marketers Say AI Is Transforming Engagement: Smartly's 2026 Reality Check

Smartly's 2026 Digital Trends Report reveals 92% of marketers say AI is transforming engagement as video and CTV strategies become key to competitive advantage.

Rachel Chen

November 12, 2025