10 results for "brand engagement"
A fresh study from India's Goa Institute of Management upends the UGC hype, showing no direct link to engagement while firm-created content builds trust and loyalty. Marketers, rethink your strategies before chasing viral user posts.
Meta's Threads platform, now boasting 320 million monthly users, kicks off ad testing that could redefine real-time brand engagement. Explore the formats, early results, and actionable strategies for marketers eyeing this untapped channel.
India's $12B creator economy sees a shift as influencers turn to paid personal interactions, creating intimate brand touchpoints. Discover how marketers can tap into this trend for authentic local connections and higher engagement.
Meta's fresh tools for Reels and Threads let brands insert ads into viral cultural waves, delivering up to 25% engagement spikes. Learn how to turn fleeting trends into lasting brand loyalty.
Snapchat just launched interactive AR filters enabling virtual product try-ons with instant buys, showing 30% higher engagement in tests. Marketers, this could redefine social commerce strategies overnight.
Instagram's bold test of a Reels-centric home screen could supercharge short-form video discovery. With 140 billion daily views already, brands ignoring this shift risk losing 35% in reach—here's how to adapt.
Instagram's latest update brings Reels to smart TVs, opening doors for brands to tap into larger screens and family viewing habits. With early data showing a 25% engagement spike, here's how marketers can adapt to this game-changing feature.
Brands on TikTok saw median followers skyrocket 200% year-over-year, per Emplifi's new benchmark. With engagement at 27.6% and ad spend leading the pack, here's how marketers can tap into this explosive platform for real results.
Brands are shifting to episodic storytelling on social platforms, with 57% of users craving original series. Learn how this trend fosters loyalty and boosts engagement through real examples and strategies.
Gen Z reshaped brand strategies in 2025, driving authenticity and digital innovation. From Swiggy's budget meals to K-pop collabs, discover how marketers captured this cohort's attention and what it means for 2026 campaigns.
