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2 results for "agentic commerce"

Google's UCP Launches: AI Agents Transforming Commerce for Marketers

Google's Universal Commerce Protocol promises to streamline AI-driven shopping, with early data showing massive traffic boosts from generative AI. Marketers, here's how to integrate this open standard into your strategies for higher conversions and personalized campaigns.

Mia Chen•Jan 12, 2026

Social Commerce•10 min read

Andrew Lipsman’s Top 10 Retail Media Predictions for 2026: Marketers Take Note

Retail media hits $165B in 2026 amid fierce competition and new tech. Analyst Andrew Lipsman outlines 10 trends shaping the space— from in-store battles to creator power. Here's how brands can stay ahead.

Alex Rivera•Jan 4, 2026