
Retail Media's Ascendancy: Set to Overtake TV Ad Spend by 2026
Retail media ad spend is projected to surge past TV by 2026, reaching nearly $200 billion. Dive into the data and implications for marketers.
Penelope Davies
November 11, 2025
Showing results for "advertising spend"

Retail media ad spend is projected to surge past TV by 2026, reaching nearly $200 billion. Dive into the data and implications for marketers.
Penelope Davies
November 11, 2025
Retail media advertising is projected to overtake linear and streaming TV ad spend by 2026, revealing a massive shift in media investment and a new frontier for brands.
Penelope Davies
November 11, 2025

Retail media ad investment is projected to outpace linear and streaming TV by 2026. Dive into the data behind this explosive growth and what it means for marketers.
Samantha Chen
November 11, 2025

Smartly's 2026 Digital Trends Report reveals 92% of marketers say AI is transforming engagement as video and CTV strategies become key to competitive advantage.
Rachel Chen
November 12, 2025
Forrester's 2026 predictions reveal how ChatGPT, Reddit, and creator-led platforms are disrupting the Google-Meta-Amazon dominance, forcing marketers to rethink their multi-platform strategies.
Victoria Sterling
November 11, 2025

The $4.9 trillion digital economy is transforming social media marketing across all 435 congressional districts, requiring marketers to rethink strategies for a culturally-driven commerce landscape.
Victoria Sterling
November 11, 2025
Retail media ad spend is projected to surpass linear and streaming TV by 2026, reaching potentially $196.7 billion. Discover the implications for marketers.
Samantha Chen
November 11, 2025