Showing results for "UGC"
A fresh study from India's Goa Institute of Management upends the UGC hype, showing no direct link to engagement while firm-created content builds trust and loyalty. Marketers, rethink your strategies before chasing viral user posts.
Rebecca Finley
December 28, 2025
Marketers face a $104B UGC creator economy generating 4x higher engagement as platform-native publishing tools reshape advertising economics. With creators achieving 67% higher interaction rates, the industry hits performance crossroads.
Kai Morgan
November 22, 2025
YouTube's groundbreaking **35% UGC revenue share** program sees **156% participation growth**, forcing brands to rethink creator partnerships and **authentic content** strategies.
Brooke Henderson
November 20, 2025
Influencer marketing hits $40B in 2026, but one-off deals are out. Discover six expert-predicted shifts toward long-term partnerships, AI tools, and offline authenticity that savvy marketers need to master for better ROI.
Aria Bennett
January 11, 2026
As generative AI floods feeds with subpar content, marketers eye a return to authenticity alongside deeper partnerships with mega-creators. Unpack expert predictions on how these shifts will reshape campaigns and boost engagement in the year ahead.
Ava Sinclair
January 7, 2026
Effective January 1, 2026, Virginia's new law restricts social media use for under-16s to one hour daily, forcing brands to rethink youth engagement strategies amid $11B in ad revenue at stake. Here's how marketers can adapt.
Riley Donovan
January 2, 2026
Instagram's bold test of a Reels-centric home screen could supercharge short-form video discovery. With 140 billion daily views already, brands ignoring this shift risk losing 35% in reach—here's how to adapt.
Gabriel Torres
December 31, 2025
TikTok's latest creator rewards program, launching December 15, offers up to $28,000 in incentives through January 2026. Discover how this boosts creator earnings and opens new doors for marketers seeking authentic partnerships.
Zoe Ramirez
December 28, 2025
Snapchat's Imagine Lens now lets anyone create AI-generated AR experiences for free, potentially revolutionizing how brands craft immersive campaigns. With 175 million monthly users already hooked on Lenses, here's why marketers can't ignore this shift.
Sophia Lee
December 23, 2025
While companies invest billions in AI marketing tools, new data reveals AI accounts for just 1% of search usage while creator content drives 4x better results. The disconnect reveals where marketing dollars actually work.
Marcus Rivera
November 30, 2025