Social Media Trends8 min read
New Study Reveals UGC's Hidden Limits: FGC Drives Real Brand Engagement in 2025
A fresh study from India's Goa Institute of Management upends the UGC hype, showing no direct link to engagement while firm-created content builds trust and loyalty. Marketers, rethink your strategies before chasing viral user posts.
Rebecca Finley
December 28, 2025