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Showing results for "Content Strategy"

YouTube's Algorithm Earthquake: 30-Day Content Expiry Forces $2.1B Creator Economy Reset
industry7 min read

YouTube's Algorithm Earthquake: 30-Day Content Expiry Forces $2.1B Creator Economy Reset

Analysis reveals YouTube's September algorithm change creating 30-day content shelf life, forcing creators to choose between quality and quantity in $37B influencer marketing landscape.

David Rivera

December 8, 2025

Omnicom's Pinterest CES Deal: Shoppable Boards Transform Influencer Marketing in 2026
Social Commerce8 min read

Omnicom's Pinterest CES Deal: Shoppable Boards Transform Influencer Marketing in 2026

Omnicom Media's new Pinterest collaboration at CES 2026 brings shoppable boards and AI tools to creators, promising benchmark-busting engagement. Discover how this boosts social commerce for brands.

Liam Hartley

January 8, 2026

Instagram Trial Reels: Test Content on Strangers Before Going Live
Platform Updates8 min read

Instagram Trial Reels: Test Content on Strangers Before Going Live

Instagram's Trial Reels let marketers experiment with new ideas on non-followers first, revealing performance metrics in 24 hours. With 40% of creators posting more often thanks to this tool, discover how it can boost your strategy without cluttering feeds.

Kira Novak

January 4, 2026

Andrew Lipsman’s Top 10 Retail Media Predictions for 2026: Marketers Take Note
Social Commerce10 min read

Andrew Lipsman’s Top 10 Retail Media Predictions for 2026: Marketers Take Note

Retail media hits $165B in 2026 amid fierce competition and new tech. Analyst Andrew Lipsman outlines 10 trends shaping the space— from in-store battles to creator power. Here's how brands can stay ahead.

Alex Rivera

January 4, 2026

Serialized Social Media Series: Hooking Brands' Audiences in 2026
Social Media Trends8 min read

Serialized Social Media Series: Hooking Brands' Audiences in 2026

Brands are shifting to episodic storytelling on social platforms, with 57% of users craving original series. Learn how this trend fosters loyalty and boosts engagement through real examples and strategies.

Elara Voss

January 4, 2026

X's Dedicated Video Tab Launch: Boosting Engagement Amid TikTok Turmoil
Platform Updates8 min read

X's Dedicated Video Tab Launch: Boosting Engagement Amid TikTok Turmoil

With X unveiling a TikTok-style video tab amid ongoing platform rivalries, daily video views hit 8 billion. Marketers, here's how to capitalize on this shift for better reach and conversions in 2026.

Mia Thompson

January 2, 2026

Google's Social Channels Feature in Search Console: Revolutionizing Marketer Analytics
Platform Analytics8 min read

Google's Social Channels Feature in Search Console: Revolutionizing Marketer Analytics

Google's latest Search Console update integrates social channel performance, offering marketers a unified view of SEO and social impact. Early insights suggest up to 25% better optimization opportunities—here's how to leverage it.

Olivia Grant

January 1, 2026

Instagram's Hashtag Crackdown: Why 3-5 Tags Now Drive Better Reach in 2025
Platform Updates8 min read

Instagram's Hashtag Crackdown: Why 3-5 Tags Now Drive Better Reach in 2025

Instagram just slashed hashtag limits to 3-5 per post and killed hashtag follows. Marketers, this means rethinking discovery tactics—early data shows targeted tags boost engagement by up to 23%. Here's how to adapt your strategy fast.

Ethan Brooks

December 23, 2025

YouTube's Year in Review Feature Unlocks New Marketing Intelligence Goldmine
industry8 min read

YouTube's Year in Review Feature Unlocks New Marketing Intelligence Goldmine

YouTube's new Year in Review feature gives unprecedented insights into user viewing behavior. Here is what marketers need to know about this game-changing data tool.

Morgan Stevens

December 7, 2025

Local Discovery Revolution: TikTok's Nearby Feed Sparks $2.8B Marketing Transformation
creators8 min read

Local Discovery Revolution: TikTok's Nearby Feed Sparks $2.8B Marketing Transformation

TikTok's Nearby Feed launch across European markets signals a $2.8B local discovery revolution. Meta's AI licensing deals fuel the trend toward location-based marketing. Smart brands are preparing now.

Jordan Stevens

December 7, 2025