Showing results for "CTV"
Rising CPMs and algorithmic volatility push brands toward connected TV as CTV delivers measurable outcomes and higher emotional lift than social platforms.
Gadjo Sevilla
November 21, 2025
Smartly's 2026 Digital Trends Report finds 92% of marketers say AI is transforming engagement as video and CTV strategies become key to competitive advantage
Victoria Sterling
November 13, 2025
Smartly's 2026 Digital Trends Report reveals 92% of marketers say AI is transforming engagement as video and CTV strategies become key to competitive advantage.
Rachel Chen
November 12, 2025
Retail media ad spend is projected to surpass linear and streaming TV by 2026, reaching potentially $196.7 billion. Discover the implications for marketers.
Samantha Chen
November 11, 2025
As ChatGPT and AI search tools reshape how consumers find information, Answer Engine Optimization (AEO) emerges as the critical strategy marketers must master for 2026 success.
Rebecca Torres
November 21, 2025
Netflix-Spotify deal sparks 340% creator migration surge as podcasters race to convert content for streaming platforms, reshaping cross-media brand strategies.
Maxwell Reed
November 20, 2025
Major advertisers pivot budgets as AI-powered search transforms traffic patterns, with dramatic implications for publisher revenue and display advertising strategies.
Victoria Sterling
November 12, 2025