Showing results for "Brand Engagement"
A fresh study from India's Goa Institute of Management upends the UGC hype, showing no direct link to engagement while firm-created content builds trust and loyalty. Marketers, rethink your strategies before chasing viral user posts.
Rebecca Finley
December 28, 2025
Meta's Threads platform, now boasting 320 million monthly users, kicks off ad testing that could redefine real-time brand engagement. Explore the formats, early results, and actionable strategies for marketers eyeing this untapped channel.
Cameron Reyes
January 3, 2026
India's $12B creator economy sees a shift as influencers turn to paid personal interactions, creating intimate brand touchpoints. Discover how marketers can tap into this trend for authentic local connections and higher engagement.
Priya Sharma
December 26, 2025
TikTok's latest direct messaging upgrades with audio notes and media attachments are set to deepen brand-consumer interactions, especially amid holiday shopping frenzy. Learn how these features could drive a 25% uptick in response rates for savvy marketers.
Ryan Keller
December 25, 2025
Instagram's bold test of a Reels-centric home screen could supercharge short-form video discovery. With 140 billion daily views already, brands ignoring this shift risk losing 35% in reach—here's how to adapt.
Gabriel Torres
December 31, 2025
Instagram's latest update brings Reels to smart TVs, opening doors for brands to tap into larger screens and family viewing habits. With early data showing a 25% engagement spike, here's how marketers can adapt to this game-changing feature.
Blake Donovan
December 30, 2025
X just unveiled its interactive 2026 marketing calendar, highlighting mega-events like the FIFA World Cup and Winter Olympics. Learn how these moments can drive 3-5x engagement spikes and actionable ways to integrate them into your strategy.
Nathan Patel
December 23, 2025
Snapchat's Imagine Lens now lets anyone create AI-generated AR experiences for free, potentially revolutionizing how brands craft immersive campaigns. With 175 million monthly users already hooked on Lenses, here's why marketers can't ignore this shift.
Sophia Lee
December 23, 2025
Brands are shifting to episodic storytelling on social platforms, with 57% of users craving original series. Learn how this trend fosters loyalty and boosts engagement through real examples and strategies.
Elara Voss
January 4, 2026
Gen Z reshaped brand strategies in 2025, driving authenticity and digital innovation. From Swiggy's budget meals to K-pop collabs, discover how marketers captured this cohort's attention and what it means for 2026 campaigns.
Liam Hartley
December 29, 2025