Section

Retail Media

A smartphone showing a conversational shopping AI interface with a headline about Amazon's $76 billion ad revenue.

Amazon’s $76B Ad Juggernaut: The 'Sponsored AI Prompts' Playbook for Social Buyers

As Amazon's ad revenue scales toward $76B, the platform is introducing 'Sponsored AI Prompts' to capture high-intent search. Here is how social media buyers are adapting creative for the retail media shift.

By SMM Newsdesk · Aug 3, 2026 · 5 min read

A conceptual illustration showing the connection between a digital social media feed and a physical retail store shelf.

Paid Social·How-To

How to Build a Social-to-Shelf Attribution Model for Retail Media Networks

The silo between social spend and SKU-level sales is collapsing. Learn how to map Meta and TikTok ad exposure to LiveRamp-powered retail transaction data for closed-loop measurement.

By SMM Newsdesk · Jul 29, 2026 · 7 min read

A conceptual magazine cover showing the integration of video advertising and direct commerce on a smartphone.

Breaking

Paid Social·News

Amazon's Upfront Win is a Warning Shot for Social Ad Budgets

Amazon Ads exceeded volume goals in its latest upfronts, signaling a shift toward commerce-integrated video that threatens the dominance of Meta and TikTok's top-of-funnel spend.

By SMM Newsdesk · Jul 15, 2026 · 6 min read