Tag

#strategy

The ROI of Brand Exclusions: How to Stop Overpaying for Your Own Customers

Standard ROAS often credits social ads for sales that would have happened anyway. Learn how to separate brand and non-brand social campaigns to find true incremental growth.

By SMM Newsdesk · Aug 2, 2026 · 8 min read

An artistic representation of the conflict between traditional creative and modern performance data.

Paid Social·Opinion

The Ego Trap: Why Ignoring PPC Performance Data Is a Fatal Strategy for Brands

When brand vanity overrides hard performance data, PPC effectiveness craters. We analyze Dean Kadi's recent warnings on data-driven strategy and the high cost of ignoring the math.

By SMM Newsdesk · May 18, 2026 · 5 min read