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Showing results for "youth engagement"

Gen Alpha Hits 16 in 2026: Reshaping Social Media Marketing Strategies

As the oldest Gen Alpha members turn 16 this year, brands face a tech-savvy generation craving authenticity and community. Discover how to engage them on social platforms with values-driven content and co-creation tactics that boost loyalty and sales.

Sasha Rivera

January 11, 2026

Regulatory Changes8 min read

Virginia's 1-Hour Social Media Cap for Minors: Shaking Up Youth Marketing in 2026

Effective January 1, 2026, Virginia's new law restricts social media use for under-16s to one hour daily, forcing brands to rethink youth engagement strategies amid $11B in ad revenue at stake. Here's how marketers can adapt.

Riley Donovan

January 2, 2026