Showing results for "trust metrics"
New research reveals podcasts are winning the trust battle against influencers while hybrid audio-video consumption patterns reshape how brands connect with audiences.
Marcus Rodriguez
November 11, 2025
Kantar research shows consumers react 47% more negatively to AI-generated ads, sparking major concerns for brands scaling generative creative without transparency.
Marcus Chen
November 12, 2025
Major advertisers pivot budgets as AI-powered search transforms traffic patterns, with dramatic implications for publisher revenue and display advertising strategies.
Victoria Sterling
November 12, 2025