Showing results for "streaming"
Netflix-Spotify deal sparks 340% creator migration surge as podcasters race to convert content for streaming platforms, reshaping cross-media brand strategies.
Maxwell Reed
November 20, 2025
Instagram's latest update brings Reels to smart TVs, opening doors for brands to tap into larger screens and family viewing habits. With early data showing a 25% engagement spike, here's how marketers can adapt to this game-changing feature.
Blake Donovan
December 30, 2025
Pinterest's $300M buyout of tvScientific integrates connected TV ads into its platform, promising measurable results like social campaigns. Discover how this boosts ROI for visual brands in 2026.
Riley Donovan
January 12, 2026
FIFA taps TikTok as its first preferred platform for World Cup 2026 coverage, promising live streams, creator hubs, and billions in views. Here's how marketers can score big with targeted ads and influencer collabs during the global event.
Connor Hayes
January 10, 2026
Instacart just dropped its Data Hub at CES 2026, a clean room that merges CPG data with grocery signals for sharper targeting and privacy-safe measurement. Marketers, this could boost your omnichannel ROI—dive into the details.
Evan Whitaker
January 9, 2026
As Chinese officials review a proposal to spin off TikTok's US operations, marketers face uncertainty. With $14B in US ad revenue at stake, learn the potential impacts on strategies and what brands can do now.
Lucas Fernandez
January 5, 2026
Listerine teams up with Twitch creators to turn everyday mouthwash noises into catchy tracks, blending live streams with sonic branding to hook Gen Z during New Year's. This fresh take on influencer marketing could redefine how brands sound in social spaces.
Harper Ellis
December 27, 2025
Spotify's AI DJ feature is reshaping how artists market their music, with new data showing creators leveraging the technology for personalized fan engagement and discovery strategies.
Alexandra Torres
November 25, 2025
Meta's new bonus program pays creators for real-time sales during live shopping broadcasts, with early adopters seeing 43% higher conversion rates than traditional social media formats.
Alex Novak
November 24, 2025
Smartly's 2026 Digital Trends Report reveals 92% of marketers say AI is transforming engagement as video and CTV strategies become key to competitive advantage.
Rachel Chen
November 12, 2025