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Showing results for "streaming"

Netflix-Spotify Partnership Triggers Podcast-to-Streaming Creator Gold Rush
creators7 min read

Netflix-Spotify Partnership Triggers Podcast-to-Streaming Creator Gold Rush

Netflix-Spotify deal sparks 340% creator migration surge as podcasters race to convert content for streaming platforms, reshaping cross-media brand strategies.

Maxwell Reed

November 20, 2025

Retail Media Ad Spend Set to Eclipse TV in 2026, Topping $196 Billion
industry8 min read

Retail Media Ad Spend Set to Eclipse TV in 2026, Topping $196 Billion

Retail media advertising is projected to overtake linear and streaming TV ad spend by 2026, revealing a massive shift in media investment and a new frontier for brands.

Penelope Davies

November 11, 2025

Retail Media's Explosive Growth: Is It Overtaking TV by 2026?
industry7 min read

Retail Media's Explosive Growth: Is It Overtaking TV by 2026?

Retail media ad spend is projected to surpass linear and streaming TV by 2026, reaching potentially $196.7 billion. Discover the implications for marketers.

Samantha Chen

November 11, 2025

Retail Media's Meteoric Rise: Surpassing TV Ad Spend in 2026?
industry7 min read

Retail Media's Meteoric Rise: Surpassing TV Ad Spend in 2026?

Retail media ad investment is projected to outpace linear and streaming TV by 2026. Dive into the data behind this explosive growth and what it means for marketers.

Samantha Chen

November 11, 2025

Amazon Ads, iHeartMedia Expand Audio Programmatic for Marketers
industry5 min read

Amazon Ads, iHeartMedia Expand Audio Programmatic for Marketers

Amazon Ads and iHeartMedia deepen their partnership with a new programmatic audio offering via Amazon DSP, unlocking iHeart's streaming audio inventory for advertisers.

Adrian Miles

November 11, 2025

92% of Marketers Say AI Is Transforming Engagement: Smartly's 2026 Reality Check
industry8 min read

92% of Marketers Say AI Is Transforming Engagement: Smartly's 2026 Reality Check

Smartly's 2026 Digital Trends Report reveals 92% of marketers say AI is transforming engagement as video and CTV strategies become key to competitive advantage.

Rachel Chen

November 12, 2025

The $4.9 Trillion Digital Economy Revolution Reshaping Social Media Marketing
industry8 min read

The $4.9 Trillion Digital Economy Revolution Reshaping Social Media Marketing

The $4.9 trillion digital economy is transforming social media marketing across all 435 congressional districts, requiring marketers to rethink strategies for a culturally-driven commerce landscape.

Victoria Sterling

November 11, 2025

Retail Media's Ascendancy: Set to Overtake TV Ad Spend by 2026
industry7 min read

Retail Media's Ascendancy: Set to Overtake TV Ad Spend by 2026

Retail media ad spend is projected to surge past TV by 2026, reaching nearly $200 billion. Dive into the data and implications for marketers.

Penelope Davies

November 11, 2025

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