Platform Updates•8 min read
TikTok's US Ownership Switch Sparks 150% Uninstall Surge: Marketer Alert
TikTok's new American owners faced immediate chaos with outages and censorship accusations, leading to a 150% jump in app deletions. What does this mean for brands relying on the platform's 170 million US users and booming ad revenue?
Avery Thompson•Feb 2, 2026