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2 results for "social media optimization"

X Expands Ad Formats for Easy Creative Reuse: Marketers' Cross-Platform Win

X's latest update supports more aspect ratios, letting advertisers drop in assets from Instagram or TikTok without tweaks. This could slash setup time and revive X's ad appeal amid slumping revenue—here's how it changes your strategy.

Jordan Hale•Feb 26, 2026

Platform Analytics•8 min read

Google's Social Channels Feature in Search Console: Revolutionizing Marketer Analytics

Google's latest Search Console update integrates social channel performance, offering marketers a unified view of SEO and social impact. Early insights suggest up to 25% better optimization opportunities—here's how to leverage it.

Olivia Grant•Jan 1, 2026