Showing results for "social media marketing"
As the oldest Gen Alpha members turn 16 this year, brands face a tech-savvy generation craving authenticity and community. Discover how to engage them on social platforms with values-driven content and co-creation tactics that boost loyalty and sales.
Sasha Rivera
January 11, 2026
Augmented reality glasses from Meta, Apple, and Google are set to redefine user experiences this year. Marketers can expect up to 30% higher engagement—here's how to integrate AR into your social strategies for real results.
Noah Keller
January 9, 2026
Instagram's Trial Reels let marketers experiment with new ideas on non-followers first, revealing performance metrics in 24 hours. With 40% of creators posting more often thanks to this tool, discover how it can boost your strategy without cluttering feeds.
Kira Novak
January 4, 2026
TikTok is eliminating its Custom Identity option for ads, pushing marketers toward verified profiles and the F.I.R.S.T. framework. Early data shows 59% of brands cutting CPA by 10% or more—here's how to adapt and thrive.
Blake Thornton
January 10, 2026
Meta's blockbuster $2 billion acquisition of AI powerhouse Manus promises revolutionary tools for social campaigns, yet China's regulatory scrutiny adds uncertainty. Unpack the tech, risks, and strategies brands can't ignore this year.
Rebecca Langford
January 8, 2026
Meta's latest test restricts business pages to just two link shares per month without a Verified subscription. With low engagement on links anyway, how should marketers respond to this shift that could reshape traffic strategies?
Sophia Bennett
January 5, 2026
Deepfakes are infiltrating social media, eroding trust—Google's new Gemini verification tools could be the shield marketers need. Explore how this update impacts content strategies and authenticity in a AI-saturated world.
Ethan Morales
January 2, 2026
Instagram's latest update brings Reels to smart TVs, opening doors for brands to tap into larger screens and family viewing habits. With early data showing a 25% engagement spike, here's how marketers can adapt to this game-changing feature.
Blake Donovan
December 30, 2025
YouTube's Hype program expands worldwide, empowering fans to boost emerging creators under 500K subscribers. With creator payments up 79%, brands now have prime access to authentic partnerships—here's how to capitalize on this shift.
Connor Reilly
December 29, 2025
Meta just unveiled AI-powered features to simplify creator collaborations on Facebook and Instagram, promising 19% lower costs per acquisition. Discover how these updates are set to transform influencer marketing strategies in 2025.
Ava Chen
December 27, 2025