Showing results for "social media authenticity"
TikTok is eliminating its Custom Identity option for ads, pushing marketers toward verified profiles and the F.I.R.S.T. framework. Early data shows 59% of brands cutting CPA by 10% or more—here's how to adapt and thrive.
Blake Thornton
January 10, 2026
Deepfakes are infiltrating social media, eroding trust—Google's new Gemini verification tools could be the shield marketers need. Explore how this update impacts content strategies and authenticity in a AI-saturated world.
Ethan Morales
January 2, 2026
Anti-DEI sentiment has made 2025's creator partnerships unpredictable, with creators rejecting misaligned deals and brands scrambling for authentic ties. Discover how this shift impacts social marketing and what strategies work now.
Aisha Rahman
December 24, 2025