Showing results for "social media advertising"
Meta's Threads platform, now boasting 320 million monthly users, kicks off ad testing that could redefine real-time brand engagement. Explore the formats, early results, and actionable strategies for marketers eyeing this untapped channel.
Cameron Reyes
January 3, 2026
New data reveals creator-driven advertising has overtaken traditional media for the first time, with 4x higher click-through rates transforming how brands reach audiences in 2025.
Sarah Mitchell
November 21, 2025
Rising CPMs and algorithmic volatility push brands toward connected TV as CTV delivers measurable outcomes and higher emotional lift than social platforms.
Gadjo Sevilla
November 21, 2025
X (formerly Twitter) just integrated Grok AI into its ad platform, promising smarter targeting and a reported 28% jump in user engagement. Discover how this could reshape your real-time campaigns and what brands need to test right away.
Evan Torres
November 10, 2025
Reddit just unveiled Max Campaigns at CES 2026, an AI-powered ad tool automating targeting and bidding. Early tests show 37% lower CPC and 26% higher CTR—here's how it could transform your social ad strategy.
Aiden Walsh
January 6, 2026
While companies invest billions in AI marketing tools, new data reveals AI accounts for just 1% of search usage while creator content drives 4x better results. The disconnect reveals where marketing dollars actually work.
Marcus Rivera
November 30, 2025
Discord's new Creator Monetization Program delivers unprecedented results with 200% revenue increases for small creators, challenging traditional social platforms and reshaping how communities generate income.
Marcus Thompson
November 28, 2025
Marketers face a $104B UGC creator economy generating 4x higher engagement as platform-native publishing tools reshape advertising economics. With creators achieving 67% higher interaction rates, the industry hits performance crossroads.
Kai Morgan
November 22, 2025
Discord's new Marketing Hub drives 35% engagement surge as Gen Z abandons traditional influencer content for authentic community experiences, reshaping how brands connect with younger audiences.
Victoria Sterling
November 13, 2025