Showing results for "social media advertising"
New data reveals creator-driven advertising has overtaken traditional media for the first time, with 4x higher click-through rates transforming how brands reach audiences in 2025.
Sarah Mitchell
November 21, 2025
Rising CPMs and algorithmic volatility push brands toward connected TV as CTV delivers measurable outcomes and higher emotional lift than social platforms.
Gadjo Sevilla
November 21, 2025
X (formerly Twitter) just integrated Grok AI into its ad platform, promising smarter targeting and a reported 28% jump in user engagement. Discover how this could reshape your real-time campaigns and what brands need to test right away.
Evan Torres
November 10, 2025
Discord's new Marketing Hub drives 35% engagement surge as Gen Z abandons traditional influencer content for authentic community experiences, reshaping how brands connect with younger audiences.
Victoria Sterling
November 13, 2025